Head of Market Growth Strategy

1 dia atrás


são paulo, Brasil Keeta Tempo inteiro

Responsibilities: 1. Develop product pricing strategies aligned with our business model characteristics to maximize user conversion efficiency while ensuring platform profitability; 2. Create differentiated operational strategies—including subsidies and outreach—based on user segmentation and brand differentiation to achieve business objectives such as growth in actual transaction volume and optimization of subsidy efficiency; 3. Manage on-site traffic operations for assigned business units, overseeing traffic acquisition, in-platform dissemination design, and effective click-through conversion; 4. Collaborate with PR and marketing teams to amplify business visibility, expand user awareness, and enhance influence; 5. Monitor key strategies of competitors and major industry players to identify growth opportunities. Requirements: 1. Years of internet growth experience, including expertise in pricing strategies, marketing subsidies, and traffic operations; 2. Goal-oriented and data-driven mindset with proven budget management skills. Proficient in evaluating subsidy effectiveness and traffic experiment outcomes; 3. Deep understanding of business models, user empathy, market/industry knowledge, and competitive perspective; 4. Open-minded approach enabling rapid adaptation to diverse cultural work environments, user needs, and operational methodologies.



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