Head of Marketing, Prime Video Brazil, Amazon Prime
1 semana atrás
- Experience in building, executing and scaling cross-functional marketing programs, using data and metrics to drive improvements;
- Experience driving direction and alignment with cross-functional teams;
- Fluent written and spoken Portuguese and English;
- Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment;
- Excellent communicator both verbally and written with an ability to communicate with all levels in the organization (technical, business, executive)
The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content and make it trivially easy for them to enjoy it wherever and whenever they want. We are just getting started in Brazil with Prime Video, but have very ambitious goals to become a leading player in the video entertainment industry and delight our customers with a great service and broad content.
We are looking for a highly-motivated, innovative and results-oriented Senior Executive to manage and lead the Content Brand Managers team, and help grow our business. The role will focus on setting the marketing strategy for all Brazil content slate and also planning and executing campaigns for our key Exclusive and Local Original TV shows and films. This role will span co-ordination across a wide-range of cross functional teams and external partners which will include media vendors, production companies, talent agencies and our Amazon Studios division. This executive will have the chance to set industry standards and impact the local entertainment business.
Key job responsibilities
- Lead, align, motivate and manage a strong team of Content Brand managers;
- Lead and develop a long-term marketing strategy to support our full content slate, including Exclusive Global Content, Local originals and Channels
- Co-own and contribute to design and implement complete launch plans and execution of marketing campaigns for our Local Exclusive and Original TV show and films;
- Develop audience testing and research;
- Dive deep into data and research insights to support the Marketing Strategy;
- Lead creative process for Local Content from concept ideas to testing, to deployment in partnership with external vendors and internal stakeholders;
- Partner with a wide-range of internal teams (from Marketing to Tech teams) to identify and prioritize needs for the Exclusive and Original shows and films;
- Document and present strategies and periodic updates to internal and external audiences, including stakeholder's management and progress reporting.
- Assure key learnings are captured and shared with the larger organization beyond Brazil territory;
- Lead cross functional teams to guarantee execution consistency on campaigns implemented in Brazil
- Be the Brazil marketing expert working integrated with a Central Marketing team to guarantee country brand consistency
- Lead and control the marketing budget across all initiatives that happens in the country
Sao Paulo, SP, BRA
- MBA;
- Experience in Entertainment industry/space, experience in digital video marketing; experience on leading and working with cross functional and central teams
- Content knowledge, from script evaluation to programming;
- Spanish proficiency.
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