Ad Creative Director Ruby Labs

**About us**:
**About the Role**:
We're seeking a data-driven and experienced leader to oversee our performance-focused creative advertising pipeline across various products. This role will spearhead strategy, manage creative producers, and drive the continuous production of high-converting ad materials for our subscription-based products.
**Responsibilities**:
- Independently manage the Creative Production Department, working directly with the design lead and creative producers.
- Oversee the entire ad creation process for performance marketing, from initial idea to final production.
- Establish and optimize processes for continuous production of ad materials and creative ideas across all products.
- Analyze performance data and competitor strategies to inform creative direction and improve conversion rates.
- Develop and implement strong KPIs to drive team performance and ad effectiveness.
- Mentor and lead a team of creative producers, ensuring alignment with performance marketing goals.
- Collaborate closely with Performance Marketing teams to ensure creative output aligns with campaign objectives and funnel strategies.
**Qualifications**:
- Proven track record in managing creative teams for performance marketing campaigns, particularly in subscription-based businesses.
- Extensive experience in end-to-end ad production for digital performance marketing, from ideation to final delivery.
- Strong analytical skills with the ability to translate performance data into effective creative strategies.
- In-depth knowledge of ad creative production for subscription-based products.
- Proficiency in performance marketing principles, metrics, and multi-platform digital advertising.
- Experience with A/B testing and iterative improvement of ad creatives based on performance data.
- Demonstrated ability to lead independent projects and manage multiple product lines simultaneously.
- Outstanding communication skills and ability to work cross-functionally with marketing and product teams.
- A portfolio showcasing diverse, high-performing digital ad campaigns, preferably for subscription-based products.
**Nice to Have**:
- Experience with AI-driven creative tools for idea generation and ad production.
- Familiarity with UGC (User Generated Content) creation and integration in performance marketing campaigns.
- Background in SaaS or digital subscription product marketing.
- Experience in user acquisition.
**Location**:
**What We Offer**:
- ** Remote Work Environment** - Embrace the freedom of working from anywhere, anytime, fostering a better work-life balance.
- ** Unlimited PTO** - Experience the freedom of unlimited paid time off, allowing you to take the time you need to recharge and maintain your personal well-being without the constraints of a fixed number of days.
- ** Company-provided laptop** - We provide employees with powerful Apple MacBooks if needed, ensuring top-notch performance, energy efficiency, and seamless productivity.
- ** Independent Contractor Agreement** - Unlock the benefits of flexibility, autonomy, entrepreneurial opportunities, tax advantages, networking opportunities, reduced employment obligations, and location independence.
**Life at Ruby Labs**:
At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.
We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.
Li-Remote

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