Senior Performance Marketing Specialist

**What you need for this role**:
- Minimum of 5 years experience in managing digital marketing campaigns focused on PPC channels, derived from specific strategies;
- Proficiency with Meta Ads, TikTok Ads, Google Ads, Programmatic Ads (DV360 or others), Looker Studio;
- Proficiency of Google Tag Manager & GA4;
- Good knowledge of how a data layer implementation works (for GTM);
- Good knowledge of Consent Mode v2 (experience in implementation), cookie policies and CMP platforms (for example Cookiebot);
- Experience in mobile app data tracking and performance campaigns;
- Proficiency in A/B testing methodologies and conversion rate optimization strategies;
- Strong analytical skills to interpret data and provide insights for campaign optimization;
- Expertise in creating media plans and focused strategies for performance marketing briefs;
- Extensive experience in planning and managing successful performance marketing campaigns, particularly focused on lead generation and conversions;
- Excellent written and verbal communication skills;
- Proficiency in English;
- Experience with another marketing data analytics platform is a plus, but not required.
**What you will do for this role**:
Performance marketing strategy:
- Stay up-to-date with industry trends and emerging technologies to provide strategic insights and recommendations for our clients;
- Develop and implement performance marketing strategies tailored to effectively meet client objectives;
- Identify and segment target audiences for our clients, devising customized campaigns for maximum engagement and results.
PPC advertising:
- Manage PPC campaigns across platforms such as Google Ads and social media, ensuring strategic execution and optimization for our clients;
- Conduct comprehensive keyword research and create compelling ad copies to enhance campaign performance;
- Implement robust tracking mechanisms to monitor campaign performance and make data-driven optimizations for our clients;
- Continuously refine and optimize campaigns to achieve optimal ROI and results to our clients.
Analytics and reporting:
- Use analytics tools to track and report on crucial performance marketing KPIs for our clients, offering actionable insights and recommendations;
- Implement sophisticated tracking solutions to monitor campaign performance across various channels and platforms;
- Regularly communicate campaign performance updates and strategic recommendations to clients to ensure transparency and alignment.
Budget management:
- Manage the media budgets for our clients, allocating resources efficiently to maximize campaign effectiveness;
- Provide accurate cost estimates and forecasts for media campaigns and services to ensure financial transparency and accountability.
Team collaboration:
- Foster close collaboration with cross-functional teams, including design and web development, to align strategies and achieve marketing objectives seamlessly for our clients.
**Why Zitec?**:
Innovative projects:
- At Zitec, you’ll work on exciting and innovative projects for a diverse range of clients. From cutting-edge startups to established brands, your expertise will help them achieve their digital marketing goals.
Professional growth:
- Zitec is a 360-degree company that offers services from web development to digital marketing. Being part of this structure ensures you are exposed to interesting projects, complex teams, all fostering thorough personal and professional growth;
- You’ll have access to industry-leading tools, training programs, and a team of experts who are always ready to share their knowledge.
Collaborative environment:
- Our culture is built on collaboration and teamwork. You’ll work alongside talented professionals in a supportive and inclusive environment where your ideas are valued and encouraged.
**Our process starts here. What should you expect?**
You meet your recruiter in a casual discussion, let’s get to know each other
Showing your hard skills with a test;
A final tale with your future colleagues - Alina Ciotarnel, Alina Aldea.
Looking forward to getting to know you better
**Ready to start a new journey?**:

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