Marketing and Communications Manager, Americas

Marketing and Communications Manager, Americas
- Wärtsilä Energy leads the transition towards a 100% renewable energy future. We help our partners to accelerate their decarbonization journeys through our market-leading technologies and power system modelling expertise. These cover decarbonization services, future-fuel enabled balancing power plants, hybrid solutions, energy storage and optimization technology, including the GEMS Digital Energy Platform.
- Did you know Wärtsilä has delivered 79 GW of power plant capacity and more than 130 energy storage installations in 180 countries around the world?
- In this fast changing world of energy, we are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies through innovation in technology and services - together.
We are transitioning the world towards a cleaner future. By pushing the boundaries of engineering and technology, we make it work. We are always on the lookout for future-oriented talent - want to join the ride?
We are now looking for a **Manager, South Region, Marketing & Communications, Americas**to strengthen the Americas Marketing & Communications team.
**Duties/Responsibilities**:
- Responsible for planning and executing marketing and communications activities with the goal of supporting the Americas area market development and sales targets.
- Contribute to defining the marketing & communications strategy for Americas, including objectives, target groups, key messages, marcom activities, timeline and forecast, covering full scope of Wärtsilä Energy's offering.
- Based on the overall Energy Marketing & Communications goals and the Americas marketing strategy, set measurable performance indicators for the planned marcom activities, and regularly follow-up on progress, adjusting your actions as relevant.
- Identify and prioritize target groups in focus markets and build customized messaging. Target groups typically include both customers (utilities, Independent Power Producers, industrial companies) as well as policy makers and regulators.
- Create high quality targeted content which clearly communicates the value Wärtsilä brings to the target group. Localize global materials to fit the focus markets' context.
- Plan and execute integrated marketing and communications campaigns leveraging tactics like digital marketing, media relations, events and conferences as well as sponsoring and CSR, as relevant.
- Support Americas leaders and experts in becoming recognized thought leaders in their area of expertise.
- Communicate and share success stories and new developments, internally and externally.
- Propose forecast for your marketing and communications activities and regularly follow up costs.
- Track results and optimize actions along the way based on data, striving for maximum return on marketing investment.
- Foster internal relationships to leverage Wärtsilä Energy organization's expertise, especially Growth & Development and Area Sales.
- Working experience in marketing, communications or related work.
- Experience in energy industry and Wärtsilä's energy offering.
- Interest and insights into the energy transition in the Americas.
- Successful track record in international B2B marketing and communications, expertise in adapting content to local conditions.
- Skilled in leveraging partner network of creative and PR agencies, striving for high quality and effectiveness.
- Demonstrates conceptual thinking and ability to prioritize.
- Proficient in English and Spanish, Portuguese will be a plus.
- Drives Wärtsilä Purpose and demonstrates Wärtsilä values.
- Has a business and goal-oriented mind-set.
- Inspires people to take action towards the future goal.
- Drives results with excellent planning and execution skills.
- Is curious to learn and eager to share his / her expertise.
**Wärtsilä Energy in brief**
- Wärtsilä Energy leads the transition towards a 100% renewable energy future. We help our partners to accelerate their decarbonization journeys through our market-leading technologies and power system modelling expertise. These cover decarbonization services, future-fuel enabled balancing power plants, hybrid solutions, energy storage and optimization technology, including the GEMS Digital Energy Platform. Wärtsilä Energy's lifecycle services are designed to increase efficiency, promote reliability and guarantee operational performance. Our track record comprises 76 GW of power plant capacity and 110 energy storage systems delivered to 180 countries around the world.
**Why you and us?**
**You are valued - as your true self.**At Wärtsilä YOU matter. We value diversity and are committed in supporting inclusive work community.
**Your growth is supported.**We believe in continuous learning & teamwork. Wärtsilian community has your back when it comes to development opportunities - so you can develop beyond your potential.
**You get to make a difference.**Innovation and sustainabi

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