Regional Marketing Director

We believe in a world where growth thrives across borders and cultures. That's why our Founder and CEO Rick Hammell started Atlas, coining the term Employer of Record (EOR) simultaneously. As an EOR, Atlas employs people to work for companies anywhere in the world. Before we came along, the only businesses offering a similar solution were essentially brokers. They'd outsource your HR and payroll services to third-party providers in different countries. Today, we're the only 100% Direct EOR in the world, partnering with clients to get to market 82% faster, at a reduced cost, and with lower risk through local expertise in over 160 countries.
Atlas technology powers the idea that companies can employ whoever they want, wherever they are in the world. Through our cloud-based platform, we deliver the Human Resources infrastructure that underpins international growth, leaving companies free to focus on the strategy that makes it happen. We partner with our clients through their international life cycle from the first dip in the global pool until the moment it's time to set up their own entities and run payroll. Atlas is here from point A to point Z.
The future of work is borderless, and so are we. So, it helps that our people are located around the globe — in the US, UK, India, China and beyond — and speak 90+ languages. Diversity and inclusion are at our core.
We're excited about our next phase of growth. We're launching new tech, adding new solutions and now we're looking for YOU — eager for a challenge, energized by innovation and aligned with our mission to deliver a future of work without borders.
Regional Marketing Director is responsible for leading a company's regional communication and marketing endeavors. This oversight may encompass several offices or locations within their region and the marketing or communication teams within them. Develop and deliver marketing plans for regional products. The **Regional Marketing Director (RMD)** mut be a proven strategist, planner, and team builder—able to view our Region's market positioning at a high level while driving impact through their team. They will be able to leverage Atlas' global brand positioning materials and work with their business leaders to localize content for our customers. This role will embody Atlas' culture and values and grow and develop our team of marketers.
The Regional Marketing Director will develop and implement marketing strategy in support of company and regional revenue goals, as directed by the Regional GM and CMO. Additionally, they will lead and mentor the marketing teams throughout their region, focused on creating a cohesive, high-performance culture facilitating communication, education and sharing of best practices
**Key Responsibilities**
- Lead and grow an integrated team of marketing, PR, and communications professionals, laser-focused on their career development and success.
- Partner with the General Manager, other regional leaders, and Global Marketing to plan and execute integrated strategies for growing existing and expanding into new markets.
- Design and execute a robust regional business development and local positioning strategy, including new market research and competitor analysis.
- Develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management.
- Develop and manage our annual regional marketing and communication budget, overseeing spend on all areas, including pursuit spend, photography and video, awards, etc.
- Provide quality oversight for collateral, proposals, presentations, events, and other marketing activities, ensuring they align to our strategies.
- Serve as a coach and player, contributing to the strategy and content of specific business development activities, often leading high-profile engagements or "must-win" pursuits.
**About You**
- 10-15+ years professional experience in marketing and communications; experience in high-growth tech industry is preferred.
- 3+ years leading and managing teams with a proven track record for hiring/growing talent.
- Bachelor's degree in business, marketing, communications, or a related field.
- Ability to work closely with executive leaders with keen skills in developing strong internal relationships.
- Proven ability to lead through consensus by proactively crafting strategies, programs, and plans that activate partnerships and achieve buy-in from stakeholders and collaborators is an essential function of this position.
- Excellent verbal and written communication abilities.
- The ability to leverage technology, (Hubspot, CRM, Office suite, Adobe CS, social media, VR), to drive exceptional story packaging and delivery that reflects the vision of the region and company.
**What We Offer**
- The opportunity to work with a purpose — simplifying global expansion while supporting sustainable communities around the world
- A diverse and inclusive environment, with over 40 nat

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