Measurement and Attribution Specialist, People with

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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Experience in Analysis, Sales, Analytics, Marketing Analytics, Measurement and Attribution, and Digital Analytics.
- Ability to speak and write in English and Portuguese fluently.
Preferred qualifications:
- Experience leading communications with leadership and having cross-functional communication with product teams.
- Understanding of Google measurement capabilities across platforms including Google Ads, Tag Manager, Analytics, Cloud BigQuery, and SQL to extract and manipulate data.
- Excellent skills using statistical tools to solve a given data analysis problem.
**About the job**:
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Measurement and Attribution Specialist, you'll drive Measurement and Attribution innovation. You will work closely with a skilled Measurement and Attribution community across the Americas and globally to identify and develop solutions that can be scaled, while also working to optimize business growth through the identification of relevant account opportunities and the implementation and optimization of complex solutions that support external partners in measuring the success of their advertising campaigns.
In this role, you will develop and maintain a deep understanding of our customer's core business objectives and challenges, along with their business position relative to the industry and market.
Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
**Responsibilities**:
- Lead Go-to-Market strategy and activation for Performance Measurement solutions in Brazil, collaborating with promoters and technical internal teams.
- Work closely with the Brazilian Measurement and Attribution community to stay updated and contribute to community knowledge.
- Partner with Analytical Leads from the sales team to consult advertisers and agency partners on how Google measurement products can effectively address their performance objectives.
- Act as a thought leader to move clients to better translate business goals into optimal key performance indicators (KPIs) and conversion settings through guidance and supporting collaterals. Orchestrate approaches and consolidate best practices that enable propensity and predictive modeling for conversion purposes.
- Partner with product teams and global peers to provide market-to-product feedback, activations, develop business cases for feature requests, and influence product prioritization. Analyze Google data, account data, and third-party data to identify opportunities.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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