Head of Social Media – Sports Portfolio

Location: Remote | Full-time
Department: Media | Reports to: Head of Media
Direct Reports: Social Media Managers

North Star Network is a dynamic digital media company passionate about sports. We run a diverse portfolio of international sports sites and are on a mission to grow vibrant communities around each of them.

We're looking for an experienced and innovative Head of Social Media to lead the social strategy for our global portfolio of sports websites. This is a dream opportunity for a sports enthusiast with a deep understanding of how to drive engagement, build brand personality, and lead high-performing social teams.

As the driving force behind our social presence, you will define the voice and tone of multiple sports brands, shape strategies for both traditional and emerging platforms, and play a key role in expanding our global reach.

Design and lead effective organic social media strategies across various platforms (Twitter/X, Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.)

Build brand-specific social media identities, ensuring each site reflects its unique niche, voice, and personality

Identify and capitalise on emerging platforms (Telegram, Reddit, WhatsApp) to grow audience engagement

• Leadership & Team Management

  • Lead and mentor a growing team of social media managers and specialists

  • Foster a culture of creativity, collaboration, and data-informed decision-making

  • Implement tools and workflows to optimise social media production and performance

  • Performance & Growth

    • Define and track KPIs for engagement, referral traffic, community growth, and brand impact

    • Leverage analytics to evaluate campaign success and continuously improve performance

    • Build vibrant fan communities rooted in authentic sports content and digital storytelling

    Ideal Candidate Profile

Proven success growing social presence for sports brands across international markets

Deep understanding of how social media drives referral traffic to editorial or content-driven websites

Established fundamentals on managing remote, multicultural teams across multiple time zones

Strong editorial judgment and instinct for what sports fans want in 2025

Familiarity with a variety of social media tools and publishing technologies

Fluent in English (professional level); additional languages (especially Portuguese or Spanish) are a plus

Passion for sports and a knack for translating that into digital community-building

Growth in referral traffic from social to our websites

Engagement and reach across all social handles

Follower/clout growth per brand channel

Community strength and quality of fan interactions

Development of consistent and impactful brand identities across the portfolio

Play a pivotal role in shaping the digital voice of global sports brands

Work with a fast-paced, international team passionate about sports and media

Be part of a company investing in innovation, authenticity, and audience-first strategies

Freedom to test, build, and scale ideas that move the needle

If you're excited by the idea of shaping the future of sports communities and have the leadership, creativity, and strategic mindset to match — we want to hear from you

What we offer :

Fully remote work environment

Integration onto a young and dynamic team

Competitive salaries depending on your level of seniority in the role

Dynamic and forward thinking company, where hard work, autonomy and ownership are part of the core values

About us :

North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:

• 50+ websites
• Covering 40+ markets

If you think you have the right skills, experience and attitude for this job, don't hesitate to hit the apply button and we will be in touch