Analytics Engineer
3 semanas atrás
Overview Viseven Group is a leading global B2B MarTech service provider, empowering Pharma and LifeScience companies since 2009. Our mission is to drive digital transformation and excellence, offering comprehensive end-to-end software and digital marketing services tailored to the pharmaceutical industry. The company's solutions, products, and services are actively used by the top 100 Pharma and Life Science companies. Our team includes over 700 professionals across development, design, business analysis, project management, delivery, sales, marketing, and customer success, with a global footprint in more than 30 countries and offices in Ukraine, Poland, Estonia, India, and the US. We are shaping the future of digital transformation in Pharma and Life Sciences across more than 50 countries. Role description: Role: Analytics Engineer. Working hours: 9 AM – 5 PM EST, Mon-Fri. We are seeking an experienced professional to join a US-based project. This role focuses on designing, implementing, and optimizing digital analytics solutions using GA4, GTM, and data layer frameworks to ensure accurate event tracking, scalable tagging infrastructure, and actionable insights for data-driven decision-making. Responsibilities GA4 & BigQuery : Design and implement custom event tracking, configure GA4 properties for event collection, and integrate with Google BigQuery. Analyze GTM-collected data to identify insights and optimization opportunities. Troubleshoot GA4 tracking issues in collaboration with development and product teams. GTM & Data Layer : Architect and maintain robust data layers, deploy and manage tracking tags (GA4, marketing pixels, etc.), write custom JavaScript for advanced triggers, and use GTM workspaces/environments for version control and best practices. Oversee GTM projects from requirements to implementation and QA. Compliance & Consent Management : Integrate CMP logic and ensure tracking compliance with GDPR, CCPA, and related regulations. Implement and maintain Google Consent Mode logic for Google Tags. Reporting & Visualization : Build and maintain internal Looker Studio dashboards. Validate data accuracy and collaborate with stakeholders on insights and KPIs. Technical Implementation & Version Control : Use GitHub for version control with proper branching and deployment practices. Implement and manage tracking code in frameworks such as Laravel, WordPress, and React. Debug HTML, CSS, and JavaScript for tracking-related changes. Documentation & Best Practices : Maintain clear documentation for GTM/GA4 setups, data layers, and workflows. Requirements Google Analytics 4 certification with 1+ year managing end-to-end GA4 projects. 1-2 years GTM experience, including architecting tagging strategies and delivering measurable results. 1-2 years GitHub experience with strong version control and deployment skills. Experience with Google BigQuery and GA4 data schema. 1+ years of SQL experience; BigQuery optimization a plus. 1+ years of JavaScript experience, especially with data Layer and OOP principles. Advanced / Fluent level of English Competitive Advantage Experience with Google Cloud analytics products (Dataform, Cloud SQL Server, Cloud Orchestrator). Familiarity with Segment for managing sources and destinations. Experience with AWS or Google Cloud Platform environments. Adobe Experience Manager (AEM) tools: Adobe Analytics, Customer Journey Analytics, Adobe Real-Time CDP. #J-18808-Ljbffr
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