Events Manager

Overview

Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Responsibilities

• Manage all LATAM event plan and execution, aligned with the overall Field Marketing strategy, adhering to budgets and schedules, and ensuring timely delivery of projects.
  
• Align and evaluate events tactics calendar to meet sales funnel needs.
  
• Collaborate with Field Marketing team to understand top market priorities and how to contribute to pipeline health.
  
• Understand educational trends and be able to adapt events deliverables to improve results whenever needed.
  
• Lead agencies and contractors across regional countries to deliver Tii-hosted events, Workshops, Third party events, conferences and online events.
  
• Report and monitor events ROI by tracking leads, accounts and pipeline contribution with proven data.
  
• Update Pardot and SFDC campaigns, contact information and ambassador engagements.
  
• Research and identify new opportunities for event sponsorships and channels, aligned with the Turnitin brand and products.
  
• Assess the relevance of overall events vs business goals; set up pre-, during- and post-event campaigns to leverage events and ensure quality lead-follow-up processes with Sales Team.
  
• Make sure we keep brand guidelines in all event deliverables.
  
• Manage print and delivery of materials, swags and assets for events to attend Sales needs.
  
• Map and develop new event opportunities in collaboration with partners, maximizing Turnitin impact.
  
• Communicate with speakers and support overall presentation sessions.
  
• Provide training, presentation support, and platform tests with hosts whenever needed.
  
• Champion our Ambassadors Program, engaging thought leaders and customers in the Events Marketing activities with the goal of engaging existing users and educating prospects about the value of Turnitin's solutions.
  
• Collaborate with the Content Marketing team to recommend top users for case studies.
  
• Investigate public relations opportunities with events and speakers.
  
• Help on content curation.
  

Success Metrics

• Demand funnel KPIs (volume, conversion, velocity, value).
  
• Sourced and Influenced Pipeline.
  
• Sourced and Influenced Bookings.
  
• Account Engagement Score.
  
• Database Health (growth, quality, deliverability).
  
• Cost per inquiry, cost per lead, live attendees, visited booth, etc.
  

Skills / Behaviors

• Flexible and agile.
  
• Willing to learn new skill sets.
  
• "Think outside the box" mentality.
  
• Multi tasking ability.
  
• Highly organized with attention to detail.
  
• Ability to decide and focus on top priorities to meet the plan.
  
• Ability to manage third party vendors and Sponsorship contracts.
  
• Strong presentation and training skills.
  
• Strong oral communication.
  

Qualifications

• 3-4 years experience in B2B marketing.
  

Desirable education / Edutech industry

• Desirable education/ Edutech industry.
  
• Experienced on budget control and reporting.
  
• Event management experience and the ability to coordinate multiple deliverables at a time to fit our go-to-market plan.
  
• Knowledge of ABM and Sales funnel.
  
• Experience in delivering a fully integrated field marketing execution.
  
• Content creation to support all the different job roles in the industry.
  
• Knowledge of different marketing platforms to support campaign projects and ROI: Pardot, Salesforce, Stripo, Asana.
  

Additional Information

Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Values underpin everything we do.

• Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
  
• Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
  
• Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
  
• Action & Ownership - We have a bias toward action and empower teammates to make decisions.
  
• One Team - We strive to break down silos, collaborate effectively, and celebrate each others successes.
  
• Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
  

Global Benefits

• Flexible/hybrid working
  
• Remote First Culture
  
• Health Care Coverage
  
• Tuition Reimbursement
  
• Competitive Paid Time Off
  
• 4 Self-Care Days per year
  
• National Holidays
  
• 2 Founder Days + Juneteenth Observed
  
• Paid Volunteer Time
  
• Charitable contribution match
  
• Monthly Wellness Reimbursement / Home Office Equipment
  
• Access to Modern Health (mental health platform)
  
• Parental Leave
  

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