AdPro BG Content Producer Specialist

Overview

AdPro BG Content Producer Specialist - BW NA at Unilever. This role focuses on end-to-end content production across brands for the North America market, ensuring high production standards, social-first content, and alignment with Unilever’s global standards and regional nuances.

Job Purpose

Unilever is transforming marketing through its Culture that Converts model with a focus on Social-First Demand Generation. AdPro specialists ensure content production aligns with BG strategy, Unilever best practices and the One Unilever Production strategy. The role balances hands-on production with cross-functional collaboration, exposure to global content strategies, AI-enabled solutions, and diverse production models.

Reporting: The Content Producer reports to the Global AdPro Senior Content Producer within the same Business Group, with a dotted line to a regional line manager in North America. Some travel may be required.

What Will Your Main Responsibilities Be

• Production across the AdPro Community and supporting regional initiatives
• Production execution and oversight
• Maintain full transparency on all planned advertising production activities (Digital, Social, TV, Print, Radio, etc.)
• Review allocated briefs and storyboards to assist brand project leaders in achieving objectives within budget
• Negotiate cost estimates with agencies and production companies, coordinating with Unilever brand teams and creative agencies while balancing quality and cost
• Support and resolve day-to-day production and filming issues, including last-minute changes
• Develop creative agency relationships and work with third-party production suppliers (production, post, sound, music, animatic, talent procurement, etc.)
• Manage direct production projects for brand teams in your Business Group; plan annual production and provide solutions
• Support content process optimization, Digital Twins & Super Shoots implementation, and supplier strategy; drive improved asset production planning and workflow
• Provide quarterly production efficiency data and KPI reports; handle ad hoc finance/procurement requests; assist in defining workflows for AdPro commodity codes
• Assist in implementing BG initiatives like AI-enabled production, Digital Twins and Super Shoots
• Support innovation programs aligned with Business Group charters
• Manage all aspects of SAG/ACTRA talent contracting, talent fees, and regulatory compliances related to local unions

Experiences & Qualifications

• Bachelor’s degree
• Experience as a Production Company Producer, Creative Agency Producer or similar
• Proven production experience with global scope and knowledge of SAG
• Strong hands-on knowledge of production methods; specialist role
• Familiarity with talent, licensing, production insurance, music, and all film/video/stills production aspects
• Knowledge of the regional production landscape
• Experience with AI-enabled production innovation
• Production & Commercial expertise
• Advanced English; other languages a plus
• Strong commercial acumen and negotiation skills
• Ability to manage production budgets and vendor relationships
• In-depth knowledge of advertising production landscape, emerging technologies, and activation principles

Skills

• Strategic & Analytical Skills
• Passionate about strategy, production innovation, and creating opportunities
• Strong analytical and problem-solving abilities
• Able to simplify complex information and communicate clearly

Collaboration & Communication

• Excellent verbal and written communication
• Strong team player; cross-functional collaboration
• Engages with multiple stakeholders effectively

Behaviours for success

• Strategic influence and relationship building across networks
• Ability to influence and collaborate with marketing teams, agencies and suppliers

Organisation Excellence & Delivery

• Excellent organizational skills and ability to manage multiple tasks
• Works well under tight timelines; capable of handling high workloads
• Analytical and technical proficiency; proficient in Microsoft tools

Leadership

• Deliver results with resilience and high standards
• Collaborative, seeking better ways to work; keeps consumer needs in focus
• Proactive in identifying issues and opportunities using data

Unilever embraces diversity and encourages applications from all backgrounds. We are committed to equity, inclusion and diversity to drive business results and create a better future for diverse employees, global consumers, partners, and communities. If you require any support or access considerations, please advise at the time of your application so we can support you through the recruitment journey.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Manufacturing

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