User Acquisition Coordinator

2 semanas atrás

brasil Sandbox Group Tempo inteiro

(Full Remote position)


About the role


We are seeking a results-driven UA Coordinator to define user acquisition strategies, drive user base and revenue growth and lead our high-performance UA team. The ideal candidate will have a strong background in paid media with demonstrable results of driving revenue for a direct-to-consumer/ecommerce brand. Reporting to the Head of Growth, you will manage a team of 3 high-performers in the UA team creating a culture of innovation, collaboration and continuous learning.


What you will be doing:

  • Develop and Execute Performance Marketing Strategy: Lead the development and execution of comprehensive performance marketing strategies to drive customer acquisition and revenue growth whilst lowering customer acquisition costs.
  • Manage Paid Media Channels: Oversee all paid media channels including but not limited to paid social, display advertising, affiliate marketing and more.
  • Data Analysis and Reporting: Work with the BI and Data team to track, measure, and analyze key performance metrics, providing insights and recommendations to improve performance strategy, campaign effectiveness and ROI.
  • Budget Management: Manage the performance marketing budget effectively, allocating resources to the most impactful channels and campaigns to achieve KPIs and business objectives.
  • Team Leadership and Development: Lead and coach a high-performance UA team, fostering a culture of collaboration, innovation, and continuous learning.
  • Collaboration with Cross-Functional Teams: Work closely with cross-functional teams including product, marketing, technology and operations to ensure alignment and integration of performance marketing initiatives with overall business goals.
  • Stay Current with Industry Trends: Stay informed about industry trends, best practices, and emerging technologies in performance marketing, implementing innovative strategies to maintain a competitive edge.


What you´ll need to succeed in this role:

  • 5+ years of experience in user acquisition, preferably in the ecommerce or DTC industry.
  • Experience leading a high-performance team
  • Proven track record of successfully devising and implementing acquisition strategies to drive revenue growth.
  • Results-driven mindset with a focus on achieving KPIs and business objectives.
  • An advanced knowledge of English is a requirement.



Qualifications

  • Bachelor’s Degree Marketing, Data Analysis, or related field


Why choose SandBox:


Engage. Entertain. Educate. Sandbox Group is set to redefine learning through its portfolio of award-winning digital & physical products and services for kids, parents, and teachers. The business is focused on bringing families and educators the best experiences in a safe and fun environment, and hopes to create a world where everyone is empowered to learn


The team at Sandbox understands the time, discipline, and expertise needed to develop brilliant learning experiences. Over the next few years, their aim is to reach more kids, parents, and teachers across the world. They intend to build and diversify their current offering by bringing additional products and services into the Sandbox family, covering the core audiences; Pre-K, K-8 Kids, Parents, and Teachers.


At our company, we firmly believe that diversity is the key to success. We are dedicated to fostering an inclusive atmosphere and actively seeking team members from a wide range of professional and cultural backgrounds. If you're eager to take on your next significant career opportunity, we eagerly await your application.

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