Martech Specialist

We are looking for a driven and solutions-oriented MarTech Specialist to join our Digital Operations & Tech (DOT) team—a key enabler of scalable business growth. This role combines deep expertise in marketing automation (HubSpot), website performance management, and data-driven operations to support full-funnel performance and alignment across marketing, sales, and customer success.**As a Martech Specialist you will**:️Marketing Automation & Martech Integration:- Design, build, and optimize marketing automation workflows and lifecycle campaigns using HubSpot to support lead nurturing, scoring, and conversion goals.- Architect and implement scalable HubSpot solutions aligned with business requirements—including custom properties, dynamic lists, integrations, campaign tracking, and full-funnel reporting.- Manage data integrity, segmentation, and performance measurement across the martech stack—including CRM, ad platforms (e.g. Google Ads, LinkedIn), analytics, and data enrichment tools.- Collaborate closely with campaign owners, content, and the digital performance specialist to operationalize campaign execution and ensure accurate attribution.️ Website Management & Optimization- Manage and optimize the corporate website infrastructure (HubSpot CMS) to ensure technical performance, speed, responsiveness, and accessibility.- Monitor site speed and key performance indicators (e.g. Core Web Vitals) to identify and drive continuous improvements.- Collaborate with the web development specialist to ensure implementation of best practices in technical SEO, CMS structure, and site hygiene.️ Analytics, Enablement & Alignment- Translate business and campaign goals into martech requirements, ensuring reliable reporting frameworks and measurable outcomes across the funnel.- Build and support dashboards for campaign performance, lead flow, marketing-sourced pipeline, and conversion metrics—helping stakeholders make informed decisions.- Partner across sales, marketing, and customer success teams to ensure operational alignment, data consistency, and scalable execution processes.**What about you?**- 4+ years of experience in marketing technology and automation, with hands-on experience in HubSpot and/or Marketo.- Strong experience managing and optimizing websites built on CMS platforms (HubSpot CMS required; WordPress/Webflow a plus).- Solid understanding of marketing data structures, lifecycle tracking, UTM-based attribution, and performance metrics across the full funnel.- Strong communication skills with the ability to explain technical concepts to non-technical stakeholders and align martech solutions with business goals.- Nice to have: HubSpot certifications, experience with HTML/CSS/JavaScript, and knowledge of tools such as Google Tag Manager, GA4, and data enrichment platforms.**Our promise**:- You choose how you'll work with us: remote first or at our offices in Timpuri Noi Square (Bucharest) or Brasov;- We support your career growth through continuous learning, coaching, and mentorship programs;- We promise you a feedback-driven culture that inspires healthy communication;- A friendly, professional, and supportive team is waiting for his new teammate;- A bunch of people with common hobbies and interests (sailing, football, running marathons, tennis, music, etc.) is ready to welcome you;- A community driven by courage and creativity (we have our own beer and our own band that sings about us) is challenging you to have serious fun with us;- We designed benefits that give you the power to create balance in life, on and off work.