Social Media Specialist – Remote

We’re looking for a highly organized and experienced Social Media Specialist (Remote) to join the Marketing team at High Tide Inc. , one of the largest cannabis companies in the world. With brands like Daily High Club, Smoke Cartel , Grasscity, and Canna Cabana , we’re leading the way in cannabis accessories and CBD e-commerce across North America and Europe.

We’re looking for someone who knows how to build a brand voice, plan a content calendar, and work with influencers, all while keeping up with the latest social trends. If you’ve got a sharp eye for meme content, know your way around making simple edits using CapCut, and how to make followers laugh and click—this role is for you.

• Plan and manage the monthly content calendar across multiple brand social channels (IG, TikTok, FB)
• Support day-to-day posting and engagement, ensuring brand voice is consistent and on trend
• Work with influencers and creators each month - sourcing, briefing, coordinating, and tracking posts
• Stay on top of social trends and recommend new content formats, meme ideas, and platform experiments
• Collaborate with design, copy, and email teams to align messaging and campaign timing
• Track and report on key metrics to senior management, to help optimize content and influencer performance
• Create or edit simple short-form content (e.g. memes, trending sound videos) using tools like CapCut (bonus)

• 4–5 years of experience managing social content for consumer-facing brands , ideally in e-commerce, lifestyle, or youth-driven categories
• Confident handling multiple brands and social voices in a fast-paced environment
• Proven track record managing influencer content and relationships
• Experience in creating weekly/monthly social reports and presenting to stakeholders
• A good sense of humor and an understanding of meme and trend culture
• Experience using CapCut or mobile tools to put together simple video or meme content (bonus)
• Strong communicator and organized collaborator across remote teams

Why Join High Tide

• Shape the online voice of globally recognized cannabis and CBD brands
• Work with a fully remote , fast-moving team that’s supportive and collaborative (Toronto hours)
• Collaborate across departments and get visibility into brand, creative, and growth strategy
• Bring your creativity to a space that values originality, humor, and measurable results
• Make your mark at one of the largest cannabis & accessory company in the world , driving growth through engaging content

How to Apply

Please include the following with your application:

• Your resume in English
• Portfolio: min. 2–3 examples of social content or brand accounts you’ve worked on (posts, videos, memes, content calendars etc.)
• (Optional but encouraged) – examples of influencer management (i.e content and/or results)

If you’re ready to create scroll-stopping content and grow brands to the next level—we’d love to hear from you.

• High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷ . High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• • Bricks & Mortar Retail: Canna Cabana is the largest cannabis retail chain in Canada, with 198 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
  • Retail Innovation: Fastendr is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
  • Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
  • E-commerce Platforms : High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

#HT