Marketing Activation Manager

Marketing Activation Manager About the role Is accountable for developing and implementing marketing plan and activities to activate agreed global and / or BU marketing strategies and plans within a local market or Region. What You Will Do Support delivery of local / regional financial targets by operationalizing BU marketing strategy (acrossProduct Categories and Therapeutic Areas) in the local market Partner with Sales director and controller to set local market / regional priorities and A&P budget ensuringmaximum return on investment Lead coach and develop the marketing organization in terms of structure talent & capabilities Enable Brand Manager(s) to drive activation ofBU marketing strategy by brandin a localmarket Secure local / regional market input to global brand strategies (innovation & assortment)via Brand Managers Secure steering of brand and communications development as part of lead market model Develop manage and implement marketing plan and activities for assigned brands in line with global and / or BU guidelines. Own alignment with local sales function to drive a full digital funnel approach and improvesales & marketing productivity fully leveraging DME for scalable digital activities. Facilitate close and effective collaboration with global teams (e.g. GBIS / GMI / Digital Marketing CoEs) Manage key external stakeholders ( industry associations and 3rdparty vendors) Actively contribute as part of the local market leadership team or regional marketing team Executes marketing plans according to brief from BMs across Brands and Channels Is briefed by local BMs on marketing plans objectives recommended touch points and A&P. In charge of media plan creation execution and KPI follow up. Supports sufficiency and accuracy of A&P allocation. Drives constructive dialogue with BM if A&P allocated is not sufficient based on Fewer Bigger Better approach BTB BTC and BTBTC marketing and media expert across Health and Medical channels Provides channels and customers insights to local BMs Partners with sales for synchronization of sales and marketing activities and execution at customers POS Drives together with sales a full digital funnel approach and improves sales & marketing productivity fully leveraging DME and CRM for scalable digital activities. Drives customer education in line with global guidance and leveraging globally produced material (where applicable) Drives marketing operation and sales support (where applicable e.g. sampling POS production website translation) Who You Are Professional in Marketing Business Administration Industrial Engineering or related areas. Desirable Postgraduate degree or specialization in Marketing or Business Administration. At least 6 years in management positions with technical knowledge and defined competencies Knowledge of marketing project management finance sales channels brand development commercial market measurement consumer research and analytical skills. Experience in Brand Building and execution B2B - B2C Knowledge in FMCG or Health desirable Experience in leading people and in networking across enterprise. What We Can Offer You Our purpose Breaking Barriers to Well-Being provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity youll feel valued empowered to grow and challenged to achieve business results in a collaborative and open atmosphere. Innovate for GoodExcel Together Be You with Us Application End Date : 14 sept 2025 Job Requisition ID : Essity Required Experience : Manager Key Skills Business Marketing Key Decision Makers Active Directory Customer Service Performance Evaluations Federal Regulations Communications Account Management Project Management Facebook Minimum Data Set Budget management Powerpoint Direct Reports Employment Type : Full-Time Experience : years Vacancy : 1 #J-18808-Ljbffr