Paid Social Strategist

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

We’re looking for a creative and energetic full-time Paid Social Strategist to join our team with a passion for performance marketing and team management. Experience in TikTok and Meta Ads platforms is a must Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts. You will lead and execute upon a paid social strategy that helps reach a business' overarching goals and work closely to optimize strategies for our TikTok clients. You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals, as well as collaborating with the creative, organic, and influencer/partnerships teams to ensure we are best-in-class across the channel

Responsibilities:

• Full ownership and execution of performance marketing via paid social platforms
  • Effectively executing builds and production A-Z with redundancy across channels
    • Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
  • Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
  • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
  • Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• Excellent marketing and business strategy acumen
  • Complete understanding of the marketing funnel and how to execute via paid social
  • Full understanding of the eCommerce model and basic lead gen strategies
  • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
  • Execute performance reporting A-Z with excellent presentation creation capabilities
  • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
  • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
  • Present forward-thinking plans and execute to drive business results
• Operating as an effective member of the team for both department and account teams
  • Contributing to a constructive and effective work environment in line with PD core values
  • Actively participate in the growth and development of junior talent where applicable
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• 1-2 years of digital marketing; Agency experience a plus
• 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
• 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features

Key Performance Indicators (KPIs):

• Managing a full workload indicated by one or more of the following:
  • $26k MRR or
  • 6 owned clients
• Below 10% client churn rat

Most Important Things (MITs):

• Delivering top-tier product, as well as owning strategic direction and channel communication for designated accounts, overseeing effective reporting and execution of channel strategy
• Account Growth & Retention (Results & Sentiment)

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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