Database Marketing Specialist

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Your Wellbeing Matters. Join a Company That Cares.
GET TO KNOW US
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

• Big news: Gympass is now Wellhub We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
  

THE OPPORTUNITY
We are hiring a Database Marketing Specialist to join our User Growth team in São Paulo
This role is the key resource responsible for overseeing and optimizing the user database, ensuring accurate campaign execution, and delivering actionable audience insights. The specialist will work closely with cross-functional teams to ensure that data-driven insights and process improvements drive user engagement and overall campaign success.
YOUR IMPACT
This role is critical in ensuring the integrity and effectiveness of user database operations. By monitoring key audience metrics and developing playbooks for communication frequency, the Database & Audience Specialist directly influences the efficiency of campaign execution and overall marketing performance.

• Database Management:
  • Serve as the go-to-person for the campaign audiences considering the available user database, ensuring data integrity and optimal performance.
  • Identify cohort opportunities for improving campaign results.
  • Propose campaign setup changes (e.g., timezone adjustments, frequency, channel modifications) as needed.
• Audience Monitoring & Insights:
  • Track key audience health metrics such as reachability rate, contacted audience percentage, unsubscribe rates, bounce rates/deliverability, and opt-in/opt-out trends.
  • Flag anomalies and emerging trends that require action, such as unusually high unsubscribe rates or low reachability in key segments.
  • Bring intelligence to the database to better explore audiences, understanding what works for each segment.
• Communication Frequency & Playbooks:
  • Define and continuously optimize rules for communication frequency by segment and channel.
  • Build and maintain frequency caps, exclusions, and rules within the marketing automation platform (e.g., Braze).
  • Develop and update playbooks and guidelines for ideal outreach cadence tailored by lifecycle stage, persona, region, etc.
• Cross-Functional Collaboration:
  • Create and maintain good relationships with the Client Success, Client Sales, and Product Marketing teams to lead the Reachability initiatives focusing on increasing our reachable database.
  • Work closely with Lifecycle, Paid Media, Martech, and Legal teams to support and refine the overall communication strategy.
• Analysis & Reporting:
  • Monitor and report on key performance metrics (reachability, engagement, opt-out rates) on a monthly basis.
  • Explore and identify trends, success cases, and areas of opportunity, recommending improvements and A/B tests to optimize engagement and reduce opt-outs.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
  

Who You Are

• Academic Background: Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• Technical Knowledge:
  • Strong strategic and analytical mindset with hands-on experience in CRM, lifecycle marketing, and marketing automation platforms (e.g., Braze).
  • Proficiency in database management and audience segmentation methodologies.
  • Understanding of communication best practices and playbook development.
  • Python knowledge is a plus.
  • Experience with Metabase is a plus.
  • Experience with Segment (a CDP) is also considered a plus.
• Experience:
  • Proven experience in managing user databases and audience insights.
  • Demonstrated ability to work cross-functionally to support campaign planning and execution.
  • Experience in analyzing key performance metrics and implementing data-driven process improvements.
  • One or two years of experience as a specialist.
• Languages: Fluent English is mandatory for working with regional and global teams.
• Fit with Wellhub: Alignment with the culture of well-being and work-life balance.
  

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in managing user databases and audience insights are mandatory requirements.
What We Offer You
We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs
Our Benefits Include
WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
WELLNESS: Health, dental, and life insurance.
FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.
CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
CULTURE: An exciting and supportive atmosphere with ambitious people from around the world You'll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page
And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn
Diversity, Equity, and Belonging at Wellhub
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.
#BR-REMOTE #SP-HYBRID
Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Wellness and Fitness Services

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