Commercial Engagement

Commercial Engagement & Comms Specialist Sao Paulo - Brazil Customer Experience Regular #LI-Hybrid About the company DiDi Global Inc. is the world’s leading mobility technology platform, creating innovative mobility and digital payment solutions across more than 12 countries. Through sustainability, safety, artificial intelligence, and financial markets, DiDi delivers value to users, communities, and society, emphasizing diversity and inclusion in every partnership. About the team/role The Commercial Engagement & Communication Specialist energizes, informs, and aligns our inside sales team through strategic internal communication and high‑impact engagement initiatives. Partners with Commercial, Sales Operations, and regional leaders to craft campaigns, lead recognition rituals, and inspire alignment with performance goals. In this role, you'll be... Lead the communication and creative strategy behind all monthly, quarterly, and annual sales campaigns. Co‑design campaign themes, storytelling narratives, and gamification mechanics in partnership with Commercial leadership and Sales Ops. Ensure timely, clear, and inspiring communication of campaign rules, rewards, and progress updates through multi‑channel formats. Collaborate with Sales Ops to amplify campaign performance data in ways that engage and motivate the field. Driving Internal Engagement & Recognition Initiatives Design and execute scalable recognition rituals and motivation programs that reinforce top‑performing behaviors. Develop frameworks for team‑based celebrations, sales milestones, and cultural moments that foster pride and belonging. Partner with field leadership to implement regionalized engagement initiatives that respect local culture and performance dynamics. Own the narrative and branding of core commercial ceremonies and events (PEDs, sales kick‑offs, off‑sites, performance celebrations). Coordinate all pre‑event and post‑event communications, including save‑the‑dates, run‑of‑show briefs, speaker notes, and follow‑up highlights. Support production of visual assets and internal branding to ensure a cohesive and inspiring experience. Crafting Strategic Internal Messaging Build a consistent internal communication strategy for the commercial team, ensuring alignment, clarity, and connection to business priorities. Write and manage newsletters, product launch messages, leadership updates, and ad‑hoc comms that reflect tone, timing, and audience needs. Act as the storytelling voice of the Inside Sales team, celebrating wins, sharing learning moments, and reinforcing cultural pillars. Monitoring Sentiment & Performance Impact Partner with commercial leadership to pulse‑check morale, engagement, and message effectiveness. Track participation, feedback, and sentiment data to refine campaigns and communications for maximum impact. Use data and qualitative insights to continuously evolve the engagement and communication strategy in line with business outcomes. Key Attributes We Value Creative and strategic communicator with strong storytelling instincts. High ownership and reliable execution under deadlines. Passion for people, culture, and commercial performance. Strong project management and stakeholder alignment skills. Visual eye for internal branding and campaign visuals. Qualifications 3+ years of experience in sales enablement, internal communications, marketing, employee engagement. Bachelor’s degree in Education, Business Administration, Communications, or related fields. Previous experience supporting commercial teams or performance‑driven environments is a plus. Preferred Skills Strong written communication skills (English and Portuguese; Spanish is a plus). Experience organizing and communicating about internal events, incentive programs, or company rituals. Proficiency in design related tools. Familiarity with audiovisual content creation and internal communication channels. Comfort with performance and sentiment data to guide decision‑making. Strategic Communication, Stakeholder Management, Creative Thinking & Storytelling, Project & Campaign Management. What we really want to see in you We are looking for a driven professional passionate about developing people, leveraging data to optimize performance, and skilled at creating impactful training solutions. A strategic mindset, accountability, and a track record of meaningful improvements across sales teams are essential. You’ll love working at DiDi because We create value for users, innovate safely and efficiently, and rely on data‑driven decisions. Collaboration, integrity, growth, and win‑win teamwork define our culture. We prioritize diversity, inclusion, and equal opportunities, supporting pregnant people and people with disabilities. Diversity & Inclusion Diversity is a non‑negotiable value. We practice inclusion, plurality, and respect, and we count on the governance of the Diversity Committee and various identity groups. This position is open to everyone, including pregnant people and people with disabilities. #J-18808-Ljbffr