Performance Marketing Manager

Overview

ParcelHero is one of the UK's biggest parcel delivery price comparison sites. With over 5 million visitors a year and more than 100 remote employees worldwide, we're a technology-driven company delivering innovative solutions and excellent customer care. We're a fast-paced, remote-first organization that values initiative, adaptability, and ownership. We're rolling out ParcelHero Pro in 2025 to centralise orders and enable retailers to manage shipments through our platform.

ParcelHero seeks a Performance Marketing Manager to drive significant growth and optimise our marketing budget across paid digital channels for both the price comparison site and ParcelHero Pro. This hands-on role will lead SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that convert to customers and revenue.

Responsibilities

• Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).
• Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.
• Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.
• Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform decisions across all performance marketing activities.
• Budget Management: Manage and optimise the marketing budget to ensure efficient allocation of resources across all paid channels.

Qualifications

• What we're looking for: Demand Generation / Paid Media: Demonstrated track record in performance marketing acquisition marketing, both B2C and B2B, including experience managing a significant budget across paid channels such as Google, Microsoft, Meta, X, TikTok, Reddit, Quora, Shopify, YouTube, StackAdapt, etc.
• Budget Development, Lead Forecasting: Experience in shaping the planning and execution of multiple, complex marketing programs, integrated digital marketing campaigns, experimentation, and ROI monitoring.
• Analytics: Deep analytics background and proficiency with data tools to synthesize, analyze, and interpret data (including KPI reports) and translate them into actionable steps.
• Industry Experience: Experience with consumer and B2B brands, ideally in e-commerce or logistics; experience with a price comparison website or shipping platform is a plus.
• Feedback Management: Comfortable providing creative feedback and managing feedback processes related to ad creatives and landing pages.
• Leadership Presence: Strong leadership presence capable of creating buy-in across an interdisciplinary team.
• Workflow Optimization: Experience applying workflow tools and management systems to optimise resource productivity, deliver on time, anticipate changes, and align stakeholder expectations.
• Advertising Knowledge: Well-versed in advertising mediums including social media, display, SEO, SEM, and mobile channels.
• Data-Driven Insights: Ability to leverage research, analytics, and brand insights to optimise campaign performance.
• Business Acumen: Knowledge of the parcel delivery and e-commerce landscape.
• Organisational Skills: Able to thrive in a fast-paced, remote-first environment, highly organised, detail-oriented, and able to multitask.

Requirements

• Fluent in English, both written and spoken.
• Direct responsibility for an SEM budget exceeding GBP 3 million per year.
• 5+ years of experience in performance marketing with a track record of driving growth and ROI in both B2C and B2B contexts.
• Technical Skills: Proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing/Retargeting, Shopify Ads, Google Analytics, Google Tag Manager, and related tools such as CRM/marketing automation (e.g., Salesforce and/or HubSpot).
• Experience with A/B testing, conversion rate optimization, and testing platforms.
• Excellent communication and organisation in a remote setting.
• Proficiency with Google Workspace (Excel/Google Sheets).
• Experience with project or workload management systems.
• Bachelor's Degree in Marketing, Business, or a related field.

Work at ParcelHero

• Perks include fully remote work, 15 days paid holidays, merit reviews, regular team-building events, inclusive culture, and other information such as minimum broadband requirements (20 Mbps) and provider of IT equipment.

ParcelHero is an equal-opportunity employer; we value diversity.

Senior level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Truck Transportation

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