Senior CRM Manager

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. In August 2024, we achieved Great Place to Work US Certification This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks. We are looking for a Senior CRM Manager to join our team. Your Main Tasks Will Be Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics. Create business specifications with measured potential business effects. Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.). Analyse the results of the conducted experiments. Taking ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.). Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts. Initiating improvements to processes and products, launching new channels, and using unusual mechanics to achieve business goals. We Expect From You Experienced with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, Any BI-systems Understanding the main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsub rate etc. High level of knowledge and experience working with key business metrics: revenue, ARPPU, LTV etc; Strong command of both Russian and English is a must; Experience with SQL would be a plus. What Do We Offer REMOTE OPPORTUNITY to work full time; Vacation 28 calendar days per year; 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave; Bonuses up to $5000 for recommending successful applicants for positions in the company; 50% payment for professional training, international conferences and meetings; Corporate discount for English lessons; Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children); Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years; Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merch, team building activities, massage certificates, etc. Sounds good? Join us now #J-18808-Ljbffr