Panel Marketing Specialist

2 semanas atrás

São Paulo, Brasil M3USA Tempo inteiro

The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth engagement and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery performance analysis and continuous optimization in alignment with brand guidelines and marketing best practices. Essential Job Functions Develop and execute marketing campaigns in collaboration with the Team Lead and Manager. Manage campaign lifecycle from ideation to post-analysis. Handle audience and payment data accurately following data protection and company guidelines. Follow department procedures to maintain campaign accuracy and consistency. Implement A/B testing and data-driven optimizations. Ensure deliverability personalization and compliance. Produce campaign reports and insights for optimization. Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered. Brief and collaborate with design content and analytics teams. Respond to member and internal queries professionally and within timelines. Stay current with marketing trends and innovations. Support panel growth strategies and knowledge sharing. Qualifications Bachelors degree in Marketing Communications or related field. 3 years of experience in B2C affiliate and digital marketing with emphasis in email marketing Fluent English; additional language preferred. Email automation tools (e.g. DotDigital HubSpot Marketo). CRM and audience segmentation. Microsoft Excel for analytics and reporting. Google Analytics and/or data visualization tools a plus. Additional Information Working hours: Must be willing to work in EU time zone Please submit your CV in English Remote Work Yes Employment Type Full-time Key Skills Digital Marketing Marketing Google Analytics Pardot HTML5 MailChimp Marketing Automation Salesforce Marketing Cloud HubSpot Responsys Email Marketing Social Media Management Vacancy: 1 #J-18808-Ljbffr

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