Strategic Marketing Coordinator

2 semanas atrás

Campinas, Brasil Kerry Group plc Tempo inteiro

Kerry is the world's leading taste and nutrition company for the food, beverage, and pharmaceutical industries. Every day we partner with customers to create healthier, tastier, and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

About the role

As a Strategic Marketing Coordinator for the beverages market, you will be an integral member of Latam's EUM team, working as a trusted partner in setting the strategy and guaranteeing its execution to deliver business growth.

Key responsibilities
  1. Provide external context for relevant sub-End Use Markets as input to the strategic planning process, including market sizing and growth rates, market dynamics, success cases, consumer trends, and competitor analysis.
  2. Provide consumer insights, synthesized with customer and competitor information, to the EUM lead to support the strategy setting process.
  3. Bring inputs to strategy setting working sessions in partnership with the EUM lead, challenging assumptions and priorities based on market insights and understanding.
  4. Actively collaborate with local teams (Marketing, Sales, RD&A, BD, and others as appropriate) in activating the strategies for relevant sub-End Use Markets.
  5. Connect with Global teams in formal and informal forums, leveraging the Group's experience in the relevant sub-End Use Markets while bringing visibility to the region's expertise and critical actions.
  6. Key activities include Unique Value Proposition (UVP) and Go-To-Market (GTM) construction for relevant technologies, Business Case construction for M&A, innovation and investments, primary contact with local and Global teams for external and internal communications efforts as part of local and/or global campaigns, competitor and customer mapping, leading the process of innovation and consumer insights construction for relevant sub-End Use Markets, and driving best-in-class collections.
  7. Support activities include tradeshows and customer events, guiding as a Strategy expert.
  8. Travel primarily within Latin America may be required.
Qualifications and skills
  1. Strong passion for the Beverage Industry & Technology.
  2. Fluent in Portuguese and English, desirable also in Spanish.
  3. Minimum 4-6 years of related experience in Food & Beverage B2B Marketing, Business Development, RD&A, and/or Sales.
  4. Bachelor’s Degree in Marketing, Business, or Engineering; Master’s degree in related fields is a plus.
  5. Excellent presentation, storytelling, and communication skills.
  6. Strong analytical skills of consumer, market, and sales data.
  7. Strong project time management skills: ability to manage multiple details and deadlines in a matrix organization with excellent quality.
  8. Strong consulting and facilitation skills (diplomatic, conciliative, empathetic, and collaborative).
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