Paid Media Analyst

1 semana atrás

Itajaí, Brasil Segura Tempo inteiro

Overview As a Paid Media Analyst, you will plan, execute, and optimize paid media campaigns to achieve consistent business results. You\'ll tackle challenges in optimizing paid media strategies across multiple platforms, contributing directly to our mission of attaining exponential global expansion. This is a full-time permanent position (CLT). We are looking for someone enthusiastic and eager to engage fully with our team. Join us and grow your career with a dynamic and fully supportive company committed to your professional development Responsibilities Create, manage, and optimize campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and Reddit; Ensure accurate audience targeting and strategic selection of keywords and ad formats; Monitor and analyze campaign metrics like CPC, CTR, CPA, and ROAS; Implement A/B testing on creatives, messages, and segmentation strategies; Collaborate with the content, design, and CRO teams to create conversion-driven ads; Contribute to integrated sales funnel strategies, ensuring synergy with paid media and other channels. Generate performance reports with insights and recommendations for optimization. You will use analytical tools like Google Analytics to measure results and understand campaign impact. Plan and allocate budgets efficiently for cost-effective campaign execution. Track the financial performance of campaigns to achieve ROI targets. Qualifications Proven experience with paid media on platforms like Google Ads, Meta Ads, and LinkedIn Ads. Solid knowledge of segmentation strategies, remarketing, and campaign optimization. Experience with analytics tools like Google Analytics and Data Studio. Ability to interpret data and translate it into actionable strategies. Experience in managing paid media budgets and controlling ROI/ROAS goals. Experience in running campaigns for markets outside Brazil (big plus). Advanced English proficiency. Benefits Hiring model: “CLT” Health Plan (No co-participation); Meal vouchers (R$ 45.00/day); Home office allowance (R$100.00/month); Wellhub; Birthday Day Off English classes; Access to ALURA (technical and personal/professional development courses) Equipment needed to carry out the activities. Fully remote position, with opportunities to visit the office in São Paulo when possible/wanted. Details Seniority level: Entry level Employment type: Full-time Job function: Marketing and Sales Industries: IT Services and IT Consulting #J-18808-Ljbffr

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