Content Strategist

Company Description About M3: A Japanese global leader in the provision of ground‑breaking and innovative technological and research solutions to the healthcare industry. M3 operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites (mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, medlive.cn). M3 Inc. is publicly traded on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and was ranked in Forbes’ Global 2000 list. The M3 Group provides services to the healthcare and life science industry, including medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. Business Unit Mission M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide. Job Description The Panel Content Strategist is responsible for leading the planning, creation, optimization, and management of written and multimedia content across all centralized panel brands within the M3 Group. This role ensures that all content aligns with the organization’s brand guidelines and strategic objectives, enhances user experience, and drives business results. Essential Job Functions Team Leadership & Stakeholder Collaboration Manage and support the content team, ensuring timely delivery of high‑quality content. Provide direction, feedback, and oversight on team performance and daily operations. Collaborate closely with internal stakeholders and cross‑functional teams across all panel functions and brands. Partner with the Senior Manager Global Brand & Engagement to execute strategic marketing initiatives both regionally and globally. Represent the panel team in external forums such as webinars, interviews, and roundtable discussions, as needed. Content Strategy & Editorial Execution Implement and manage an existing centralized content strategy, ensuring continuity and alignment with brand and business objectives. Maintain the editorial calendar across centralized panel brands, ensuring timely, relevant, and engaging content publication. Identify content gaps and provide recommendations to improve content relevance and performance. Approve and review content assets to ensure quality, consistency, and brand alignment. Content Quality, SEO & Performance Produce SEO‑optimised, user‑focused content that drives engagement and supports lead generation goals. Monitor content performance using key metrics (e.g., web traffic, conversions, bounce rate) in collaboration with the Digital Marketing Manager. Conduct keyword research and stay up to date with content trends, SEO best practices, and evolving consumer behaviour. Ensure consistent tone, messaging, and visual branding across all channels (websites, email, social media, and video). Content Operations & Governance Uphold and enforce content guidelines, editorial standards, and branding requirements. Liaise with freelancers and manage monthly reporting and invoicing related to external vendors. Support the ongoing development of content tools and platforms. Maintain a high level of organization, ensuring content workflows and project deadlines are consistently met. Qualifications & Experience Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 3+ years of experience in content marketing, content strategy, or a related role. Proven experience managing content teams and editorial calendars. Excellent written and verbal communication skills. Strong organizational and time‑management skills, with attention to detail. Preferred Experience in healthcare, B2C marketing, or global/multi‑brand environments. Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite. Basic knowledge of HTML and web publishing. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Referrals increase your chances of interviewing at M3 by 2x Sign in to set job alerts for “Content Strategist” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr