Lead Digital Media Planner/Buyer

Há 3 dias

São Paulo, Brasil Bluelight Tempo inteiro

Lead Digital Media Planner/Buyer – Remote, Latin America Bluelight, a leading software consultancy, is seeking a seasoned Digital Media Planner/Buyer to drive innovative media strategies across the United States, Central, and South America. Overview With a mission to deliver cutting‑edge applications and foster a collaborative work environment, Bluelight is expanding its dynamic and diverse community. We are looking for a candidate with a strong foundation in media and advertising, proficient in Google Campaign Manager, Meta Ads Manager, and LinkedIn Ads, who can plan, present, execute, and optimize media strategies. Responsibilities Develop comprehensive media plans aligned with client goals and target audiences. Conduct in‑depth research and analysis to identify optimal media channels and strategies. Determine budget allocation across channels based on performance and objectives. Stay abreast of emerging digital media trends, technologies, and AI integrations. Advise New Business and Account teams on recommended budgets and media strategies during the pitch process. Campaign Execution & Management Oversee the execution of paid media campaigns across platforms such as Google Ads, social media platforms, and programmatic display. Manage relationships with external vendors responsible for day‑to‑day campaign management. Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. Analyze campaign performance data to identify areas for optimization and improvement, and generate regular reports on campaign performance and insights. Budget Management Manage and allocate media budgets effectively across channels to maximize campaign performance. Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets. Identify opportunities for cost‑saving without compromising campaign effectiveness. Skills & Qualifications 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services or recruiting to software development firms. Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms). Proven track record of managing performance marketing campaigns with a focus on results. Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc.). Exceptional analytical and problem‑solving skills. Excellent communication and interpersonal skills. Self‑motivated, detail‑oriented, and able to work independently and as part of a team. Proficiency with media buying and planning tools. Company Benefits Competitive salary and performance‑based bonuses. Generous paid‑time‑off policy. Flexible working hours and full remote work. Continuing education, training, conferences, and company‑sponsored coursework, exams, and certifications. Company Culture & Career Growth In our consultancy, you will work on a variety of projects for clients, accelerating your career growth. You’ll collaborate with modern technologies and work alongside top professionals in the industry. If you’re eager to join an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #J-18808-Ljbffr

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