Head of Social Media

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Location: Remote | Full-time
Department: Media | Reports to: Head of Media
Direct Reports: Social Media Managers

North Star Network is a dynamic digital media company passionate about sports. We run a diverse portfolio of international sports sites and are on a mission to grow vibrant communities around each of them.

Head of Social Media — Sports

Location: Remote | Full-time
Department: Media | Reports to: Head of Media
Direct Reports: Social Media Managers

About North Star Network

North Star Network is a dynamic digital media company passionate about sports. We run a diverse portfolio of international sports sites and are on a mission to grow vibrant communities around each of them.

About the Role

We're looking for an experienced and innovative Head of Social Media to lead the social strategy for our global portfolio of sports websites. This is a dream opportunity for a sports enthusiast with a deep understanding of how to drive engagement, build brand personality, and lead high-performing social teams.

As the driving force behind our social presence, you will define the voice and tone of multiple sports brands, shape strategies for both traditional and emerging platforms, and play a key role in expanding our global reach.

Key Responsibilities

• Strategy & Execution

  • Design and lead effective organic social media strategies across various platforms (Twitter/X, Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.)

  • Build brand-specific social media identities, ensuring each site reflects its unique niche, voice, and personality

  • Identify and capitalise on emerging platforms (Telegram, Reddit, WhatsApp) to grow audience engagement

• Leadership & Team Management

  • Lead and mentor a growing team of social media managers and specialists

  • Foster a culture of creativity, collaboration, and data-informed decision-making

  • Implement tools and workflows to optimise social media production and performance

• Performance & Growth

  • Define and track KPIs for engagement, referral traffic, community growth, and brand impact

  • Leverage analytics to evaluate campaign success and continuously improve performance

  • Build vibrant fan communities rooted in authentic sports content and digital storytelling

Ideal Candidate Profile

• Proven success growing social presence for sports brands across international markets

• Deep understanding of how social media drives referral traffic to editorial or content-driven websites

• Established fundamentals on managing remote, multicultural teams across multiple time zones

• Strong editorial judgment and instinct for what sports fans want in 2025

• Familiarity with a variety of social media tools and publishing technologies

• Fluent in English (professional level); additional languages (especially Portuguese or Spanish) are a plus

• Passion for sports and a knack for translating that into digital community-building

KPIs You'll Own

• Growth in referral traffic from social to our websites

• Engagement and reach across all social handles

• Follower/clout growth per brand channel

• Community strength and quality of fan interactions

• Development of consistent and impactful brand identities across the portfolio

Why Join Us?

• Play a pivotal role in shaping the digital voice of global sports brands

• Work with a fast-paced, international team passionate about sports and media

• Be part of a company investing in innovation, authenticity, and audience-first strategies

• Freedom to test, build, and scale ideas that move the needle

Ready to Apply?

If you're excited by the idea of shaping the future of sports communities and have the leadership, creativity, and strategic mindset to match — we want to hear from you

What we offer :

• Fully remote work environment

• Integration onto a young and dynamic team

• Career advancement opportunities

• Competitive salaries depending on your level of seniority in the role

• Dynamic and forward thinking company, where hard work, autonomy and ownership are part of the core values

About us :

North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:

• 50+ websites
• Covering 40+ markets
• +80 employees & +300 freelancers

If you think you have the right skills, experience and attitude for this job, don't hesitate to hit the apply button and we will be in touch

Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Job function Other
• Industries Media and Telecommunications

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