Senior Specialist, B2B Content Strategist
4 semanas atrás
Overview Senior Specialist, B2B Content Strategist (Bangkok Based, relocation provided) – Agoda Responsibilities Content Development and Management: Create, distribute and manage useful and engaging content to attract, engage and retain B2B partners. Website Management: Manage and maintain PartnerHub and RocketTravel, our partner websites, collaborating with brand, vendors, and business units to create, update and manage web content. Project and Stakeholder Management: Lead and coordinate cross-functional projects, ensuring clear communication and alignment among all stakeholders. Performance Analysis: Track, measure, and report on content performance across channels; use insights to refine and optimize our content strategy. Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation. Social Media Management: Collaborate with PR to publish B2B-focused content on social platforms and analyze performance to maximize reach and engagement. Vendor Management: Onboard and manage external vendors as required. What You’ll Need To Succeed Minimum of 3 years in copywriting, content marketing, or related roles; B2B marketing experience is a strong plus, preferably in tech or travel. Exceptional writing and editing skills with the ability to produce high-quality content in various formats. Experience with content management systems, SEO, and website analytics tools (Google Analytics). CRM tools (Salesforce, HubSpot, etc.) are a plus. Experience working with design teams to produce visually engaging content. Solid understanding of digital marketing and UX best practices. Excellent project management, time management, and multitasking abilities. Strong communication skills and a confident, persuasive writing style; be prepared to share writing samples. Familiarity with the tech and travel industries; experience in online travel agency sector is a plus. Why Join Us At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, apply and be part of our dynamic team. Equal Opportunity Employer Agoda is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds. Employment is based on merit and qualifications. We are committed to equal opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. Disclaimer We do not accept unsolicited third-party or agency submissions. If we receive such submissions, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. #J-18808-Ljbffr
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