Sr. Digital Advertising Specialist, Latin America

1 day ago Be among the first 25 applicants Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Job Title: Senior Digital Advertising Specialist, Latin America and Caribbean Location: Brazil, Colombia, Chile and Mexico About Us Ingersoll Rand is a global market leader with a broad range of innovative and mission‑critical air, fluid, energy, and medical technologies, providing services and solutions to increase industrial productivity and efficiency. We think and act like a 160‑year‑old start‑up company. We are driven by an entrepreneurial spirit and an ownership mindset. As part of the international demand generation center of excellence, we provide digital advertising services to all business units across the globe. Job Summary The position is for a Senior Digital Advertising Specialist responsible for all paid advertising in Latin America and the Caribbean (LAC). The role combines hands‑on campaign management on platforms such as Google Ads, LinkedIn, Facebook, and Instagram with strategic leadership, working in partnership with the regional Demand Generation team to align paid media actions with funnel objectives and implement industry innovations. While reporting to the global Paid Advertising Center of Excellence, the professional will work daily integrated with the LAC team, leading, executing, and optimizing campaigns that will generate measurable impact on the region's business results. Responsibilities Manage and optimize paid campaigns on Google Ads (Search, Display, Shopping, Video), LinkedIn, Facebook/Instagram, and other platforms, balancing daily execution and strategic improvements. Conduct A/B and multivariate testing on creatives, copy, targeting, and bidding strategies to maximize performance. Act as a dedicated specialist for the Latin America and Caribbean (LAC) region, ensuring alignment with funnel objectives and cultural, linguistic, and regulatory adaptation. Configure, monitor, and optimize conversion tracking in GA4, Salesforce, and Eloqua, ensuring accurate lead attribution and pipeline impact. Create dashboards and analytical reports that connect campaign performance to business results, generating actionable recommendations. Explore innovations and new digital advertising practices, testing trends and sharing relevant insights for the LAC audience. Collaborate with marketing, content, creative, and web teams, aligning paid campaigns with regional priorities and optimizing assets and landing pages. Manage and optimize paid media budgets by forecasting expenses, maximizing ROI, and redirecting investments to high‑performing campaigns. Education & Experience Bachelor’s degree in Marketing, Communications, Business, or related field. Experience managing paid digital campaigns, ideally in both agency and in‑house environments. Proven success managing Google Ads (Search, Display, Shopping, Video), LinkedIn Ads, and Facebook/Instagram Ads in a B2B context. Experience managing advertising budgets and delivering measurable ROI tied to funnel and pipeline goals. Strong working knowledge of Google Analytics 4 (GA4), conversion tracking, and attribution models. Experience integrating paid advertising with CRM/Marketing Automation platforms (Salesforce, Eloqua, or equivalent). Proficiency in MS Excel (pivot tables, formulas, data analysis). Fluency in Spanish and/or Portuguese (native‑level), strong written and verbal communication skills in English. Travel & Work Arrangements/Requirements Remote‑based, might require travel a few times a year. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Design, Art/Creative, and Information Technology Industries Machinery Manufacturing Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology‑driven excellence in mission‑critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit Referrals increase your chances of interviewing at Ingersoll Rand Compressor Systems & Services by 2x. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr