Sr. Digital Advertising Specialist, Latin America

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances. Job Title : Senior Digital Advertising Specialist Latin America and Caribbean Location : Brazil Colombia Chile and Mexico About Us Ingersoll Rand is a global market leader with a broad range of innovative and mission-critical air fluid energy and medical technologies providing services and solutions to increase industrial productivity and efficiency. We think and act like a 160-year-old start-up company. We are driven by an entrepreneurial spirit and an ownership mindset. As part of the international demand generation center of excellence we provide digital advertising services to all business units across the globe. Job Summary The position is for a Senior Digital Advertising Specialist responsible for all paid advertising in Latin America and the Caribbean (LAC). The role combines hands‑on campaign management on platforms such as Google Ads LinkedIn Facebook and Instagram with strategic leadership working in partnership with the regional Demand Generation team to align paid media actions with funnel objectives and implement industry innovations. While reporting to the global Paid Advertising Center of Excellence the professional will work daily integrated with the LAC team leading, executing and optimizing campaigns that will generate measurable impact on the regions business results. Responsabilities Campaign Management & Optimization Plan execute and continuously optimize paid advertising campaigns across Google Ads (Search Display Shopping Video) LinkedIn Ads Facebook / Instagram and other relevant platforms. Cover both day-to-day execution and long-term strategic improvements. Conduct A / B and multivariate testing of ad copy creative assets targeting and bidding strategies. Regional Focus & Alignment Serve as the dedicated digital advertising specialist for Latin America & Caribbean (LAC) embedded within the demand generation team Ensure campaigns are closely aligned with LAC funnel objectives (MQLs SQLs win rate pipeline contribution) and localized for market nuances. Adapt ads for language culture and compliance across Spanish- and Portuguese-speaking markets. Analytics Reporting & Insights Set up monitor and optimize conversion tracking across GA4 Salesforce and Eloqua ensuring accurate attribution of leads and pipeline impact. Build and maintain dashboards and reports that tie campaign performance to commercial outcomes not just clicks / impressions. Translate data into actionable recommendations for continuous improvement. Innovation & Best Practices Stay ahead of digital advertising trends platform updates and betas; pilot and recommend new tactics tailored for LAC audiences. Act as a subject matter expert sharing insights and recommendations with marketing and sales stakeholders. Collaboration & Stakeholder Engagement Work hand-in-hand with LAC demand generation managers vertical marketing teams and other stakeholders to align paid campaigns with regional priorities. Partner with content creative and web teams to brief and test new ad assets and landing pages ensuring high conversion rates. Provide clear communication and recommendations to both local and global stakeholders. Budget Management Forecast monitor and optimize advertising spend to maximize ROI across platforms. Identify opportunities to scale budget into high-performing campaigns and adjust spend based on performance insights. Education & Experience Bachelors degree in Marketing Communications Business or related field Experience managing paid digital campaigns ideally in both agency and in-house environments. Proven success managing Google Ads (Search Display Shopping Video) LinkedIn Ads and Facebook / Instagram Ads in a B2B context Experience managing advertising budgets and delivering measurable ROI tied to funnel and pipeline goals Strong working knowledge of Google Analytics 4 (GA4) conversion tracking and attribution models Experience integrating paid advertising with CRM / Marketing Automation platforms (Salesforce Eloqua or equivalent) Proficiency in MS Excel (pivot tables formulas data analysis) Fluency in Spanish and / or Portuguese (native-level) Strong written and verbal communication skills in English Travel & Work Arrangements / Requirements Remote-based might require travel a few times a year. Ingersoll Rand Inc. (NYSE : IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit . Key Skills Sales Experience,Digital Marketing,Marketing,Google AdWords,Google Ads,Account Management,Adobe Audience Manager,Agency Management,Social Media Advertising,DoubleClick,DoubleClick for Publishers,Lead Generation Employment Type : Full-Time Experience : years Vacancy : 1 #J-18808-Ljbffr