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UX Writer/Content Marketing

2 meses atrás


Brasília, Brasil LETS Delivery Tempo inteiro
SOBRE A LETSA LETS é uma empresa de tecnologia que atua na integração de canais de venda com operadores logísticos, potencializando resultados de negócios por meio de soluções inovadoras. Nosso sistema SaaS, chamado Max, é a espinha dorsal que conecta varejistas, operadores logísticos e canais de venda de forma eficiente e automatizada, oferecendo uma experiência simplificada e eficaz para todos os envolvidos.

Nossa missão é desenvolver soluções tecnológicas inovadoras que maximizem o desempenho e a eficiência dos negócios, capacitando empresas a alcançar resultados excepcionais.

Estamos crescendo rapidamente e buscamos talentos que queiram fazer parte de nossa jornada, ajudando a transformar o ecossistema de tecnologia e logística. Se você atua como UX Writing e Content Marketing e é apaixonado por criar soluções eficientes e escaláveis, melhorando a vida dos nossos clientes, queremos conhecer você

SOBRE A VAGA

ATIVIDADES:- Criar, revisar e otimizar conteúdos internos, como fluxos de chatbot, navegação em plataformas, conteúdos no produto SaaS e manuais de uso;- Desenvolver textos claros e concisos para vídeos curtos e tutoriais, ajudando a comunicar funcionalidades e boas práticas do produto;- Colaborar com o time de UX para garantir que o fluxo de navegação e a comunicação no produto sejam consistentes e centrados no usuário;- Construir e manter o tom de voz da marca, garantindo que ele seja aplicado consistentemente em todos os pontos de contato;- Catequizar o time interno para o uso correto da linguagem, promovendo treinamentos e workshops para assegurar a uniformidade no uso do tom de voz;- Revisar e ajustar os textos atuais da plataforma e outros canais de comunicação, adequando-os ao novo tom de voz.- Propor e implementar melhorias no conteúdo de interface do usuário (UX Writing) para otimizar a experiência do cliente;- Elaborar artigos, guias e documentos técnicos que ajudem os usuários a tirar o máximo proveito do produto.- Acompanhar métricas de sucesso do conteúdo no produto e sugerir melhorias contínuas com base nos feedbacks dos usuários;- Em um segundo momento, atuar na criação de conteúdos para blog e redes sociais, utilizando ferramentas de IA para ampliar o alcance e otimizar o funil de vendas;- Garantir que todo o conteúdo externo, seja ele técnico ou de marketing, esteja alinhado com a estratégia da marca e gere impacto positivo para o público-alvo.

REQUISITOS:- Experiência anterior com UX Writing, Copywriting ou Marketing de Conteúdo;- Habilidade de escrever textos claros, concisos e orientados para o usuário, tanto em conteúdos técnicos quanto em comunicações de marketing;- Experiência em criar, manter e aplicar um tom de voz consistente em diferentes canais de comunicação;- Experiência em catequização de equipes para uso correto da linguagem e correção de texto;- Experiência em criar conteúdos otimizados para produtos SaaS ou plataformas digitais;- Capacidade de traduzir conceitos técnicos complexos em linguagem acessível e atrativa;- Conhecimento em ferramentas de automação de conteúdo e IA será um diferencial;- Experiência em ferramentas de análise de performance de conteúdo (como Google Analytics) será um diferencial.

HABILIDADES DESEJÁVEIS:- Conhecimento de SEO e práticas de otimização de conteúdo;- Experiência prévia com a ferramenta de atendimento da Intercom;- Experiência prévia com a ferramentas de criação de textos com IA, como Hypotenuse ou Writesonic;- Experiência prévia com o Webflow;- Experiência na criação de materiais de marketing e comunicações voltadas para redes sociais;- Familiaridade com plataformas de chatbot e navegação orientada por IA.

BENEFÍCIOS:- Remuneração competitiva;- Flexibilidade de trabalho remoto.