Sr Product Manager

4 semanas atrás

Santo Amaro, Bahia, Brasil Novartis Tempo inteiro
**Summary**:
The Senior Product Manager will be responsible for developing the pre-launch and launch of Novartis' rare and ultra-rare diseases portfolio in Brazil, defining the brands' strategic pillars and indications, and co-leading the brands' access plans.
**About the Role**:
**Key responsibilities**:
- Support with high quality timely marketing input from the market and implement tactical plans / projects in order to maximize the value of the Renal portfolio brands preparing the market to successfully launch these Brands. -To identify the most effective market segments to promote products, the most promising target -To study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups.
- Co-develop access strategies and define the go-to-market model that best fits to the Therapeutics Area and Brands.
- To study the socio-demographic characteristics of consumers, their needs, criteria and attitudes consumption patterns of strategic products.
- To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.
- To plan the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).
- Develop and organize events,create the planned level of distribution and systematic implementation of new products.
- Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved.
- Support Head of Marketing in building the annual budget and in management of the monthly financial forecasting of total investments
**Essential Requirements**:
- Strong experience in marketing in the pharmaceutical industry.
- Experience with product launches and in the specialty care market.
- Analytical and insight generation ability;
- Proven ability to secure integrity and compliance with local business initiatives, regulations, and guidelines.
- Experience with leadership of cross-functional teams.
- Fluent in Portuguese and English.
**Desirable Requirements**:
- Experience with Access and Medical areas is a plus.
You'll receive: Competitive salary, annual bonus, life insurance, home office policy (home office 2x a week), retirement and wellbeing plans, flexible working arrangements, birthday day-off, parental leave, subsidized dining facilities, health insurance, employee recognition platform, Gympass, employee resource groups and virtual self-development tools.
Commitment to Diversity and Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Division
International
Business Unit
Innovative Medicines
Location
Brazil
Site
Santo Amaro
Company / Legal Entity
BR03 (FCRS = BR003) NOVARTIS BIOCIENCIAS S.A
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No

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