Senior Partner Marketing Manager, Scaled Acquisition

Overview At Webflow, our mission is to bring development superpowers to everyone. We are the pioneer of the Website Experience Platform (WXP), redefining how teams Build, Manage, and Optimize for the web using visual development, content management, AI-driven personalization, hosting, and analytics in a single platform. With AI at the core, Webflow helps teams move faster, create high-performing digital experiences, and scale without heavy engineering support. We are looking for a Senior Partner Marketing Manager, Scaled Acquisition & Programs to help us acquire, activate, and scale Webflow’s self-serve partner ecosystem. This role will build a durable acquisition engine that drives freelancer and agency adoption at scale. About the role Location: Remote-first (United States; BC & ON, Canada) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We\'ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $129,500 - $162,000 Zone B: $123,000 - $160,500 Zone C: $116,500 - $152,000 Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) 146,500 - 191,500 This role is also eligible to participate in Webflow\'s company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Reporting to the Director, Partner Marketing As a Senior Partner Marketing Manager, Scaled Acquisition & Programs you’ll … Design and launch Webflow’s Self-Serve Partner Acquisition Programs targeting freelancers and small agencies through programmatic campaigns, lifecycle nurtures, and always-on initiatives Lead the acquisition of net new partners by developing and executing strategies to attract freelancers and agencies into the Webflow Partner Program through partnerships with other companies, freelancer platforms, communities, and digital marketing channels Build and execute partner acquisition campaigns across marketplaces, user groups, paid media, and community channels Drive activation and engagement campaigns that onboard, educate, and incentivize new partners to grow their practice on Webflow. Partner cross-functionally with Growth Marketing, Partner Marketing, Marketing Operations, and Partner Account Managers to align acquisition with broader ecosystem strategy. Develop metrics, reporting, and insights that track partner recruitment, activation, and contribution to Webflow’s pipeline. Collaborate with the MDF program to deliver scalable, low-lift co-marketing kits and resources that empower freelancers and agencies to participate in demand generation In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we\'ll help you incorporate them into your role. About you You’ll thrive as a Senior Partner Marketing Manager, Scaled Acquisition & Programs if you: Bring 6+ years of experience in Partner Marketing, Demand Gen, or Program Marketing in SaaS or a related industry, with a proven track record in acquisition marketing and lifecycle campaign design. Have hands-on experience driving partner or customer acquisition through marketplaces, freelancer platforms, user groups, communities, and paid digital campaigns, ideally with freelancers or SMB-focused programs. Excel in cross-functional collaboration, building strong relationships with Growth Marketing, Partner Management, and Sales to deliver measurable impact. Are data-driven and strategic, comfortable defining and reporting on KPIs while balancing big-picture vision with tactical execution. Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact. Our Core Behaviors Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn\'t a solo act. Reinvent ourselves. We don\'t just improve what exists, we imagine what\'s possible. Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar. Benefits & wellness Equity ownership (RSUs) in a growing, privately-owned company 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement Flexible PTO for all locations and sabbatical program Access to mental wellness and professional coaching, therapy, and Employee Assistance Program Monthly stipends to support work and wellness 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage Remote, together At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records. Stay connected Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. Please note We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you\'ll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes. For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice. #J-18808-Ljbffr