Digital Advertising Specialist

Company Description
At Infobip we dream big. We value creativity, persistence and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 60+ offices on six continents, Infobip's platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (cPaaS) globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
**Job Description**:
We are looking for a Senior Digital Advertising Specialist to join Infobip's Digital Advertising and Media team in the Brazil.
Main responsibility will be to develop and implement digital advertising campaigns for the world's leading omnichannel communications platform. Create and manage paid advertising campaigns including search, social media, and display advertising on the global level, with responsibility to drive leads and signups for Infobip product portfolio.
This role will be responsible for Infobip's digital advertising segment on a global level, but also includes working with various agencies, supporting regional team members, working with partners and vendors; and building relationships with internal teams and key stakeholders.
**What will you be doing**:
- Defining digital advertising campaign budgets and creating media plans
- Implementing advanced digital advertising campaigns with emphasis on lead generation and signups on paid search, social media, and display advertising platforms
- Using different advertising platforms such as Google Ads, Microsoft Ads (Bing Ads), Meta Business Manager, LinkedIn Campaign Manager, Twitter Ads Manager, Reddit Ads, and more
- Optimizing and managing launched campaigns using various analytics tools (proficiency in Google Analytics required)
- Coordinating with our Analytics specialist to monitor campaign success, including campaign tracking and evaluation; monitoring web analytics in accordance with internal goals
- Researching external tools and software for campaign optimization
- Creating reports detailing results of digital advertising campaigns and providing relevant recommendations for future improvement
- Working with external partners, agencies, and vendors (including Meta, Google, LinkedIn) to optimize campaign performance and department operations
**Qualifications**:
- Experience in digital advertising, including paid search, social media, display advertising etc.
- Ability to analyse data and metrics, and translate insights into actionable strategies
- Excellent knowledge of paid search (Google Ads), social media advertising (Facebook, LinkedIn, Twitter), and Google Analytics (certifications preferred)
- Passion for digital and online media, researching and understanding industry trends is second nature to you
- Strong command of the** English **language, including oral and written communication skills - Spanish is a plus.
- Organizational and project management skills (Excel, PPT, etc.)
You will get bonus points for:
- Experience working on B2B lead generation advertising campaigns
- Experience with self-service product led advertising campaigns (SaaS or CPaaS)
Additional Information
**When you become part of Infobip you can expect**:
- Awesome clients - We serve and partner with the majority of leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. You can look forward to working with the likes of Viber, Zendesk, O2 andSeriously, our clients are really cool. Work with the world's leading companies and impact how they communicate with their users
- Opportunity Knocks. Often. - Being a part of a growing company in a growing industry - we challenge you not to grow Whether it's horizontal, vertical, or angular, we want to support the path that you want to carve.
- Learn as you grow - Starting from the onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
- Connect globally - Work with people from different countries, participate in the biggest IT and Telecom events, join us in our Summer Connect conference in Croatia. We put the "global" in globalization.
- Pay & Perks - Competitive salary, travel allowance, a team taking care of all the equipment you need, team buildings and other organized activities, company library, kitchen stocked with the usual suspects... Talk about a balanced lifestyle

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