Visual Brand Lead

3 semanas atrás

Recife, Brasil beBeeMarketing Tempo inteiro
Job Title

A skilled Marketing Designer is needed to lead our visual brand expression across all affiliated brands.

This role will design high-converting assets for ads, funnels, and websites while working closely with our marketing, tech, and executive teams.

About the Role

This full-time Marketing Designer position requires:

  • Designing visual assets for funnels, landing pages, ads, and internal marketing projects
  • Maintaining and evolving brand guidelines across multiple affiliated brands
  • Collaborating with team members to brainstorm, iterate, and improve design performance
  • Monitoring competitor funnels for inspiration and maintaining a swipe file of references
  • Owner front-end tech tasks (responsive layouts, HTML/CSS tweaks)
  • Contributing to the broader marketing strategy with creative insights
  • Ensuring Monday.com project cabinets are consistently organized
  • Reporting project progress weekly and presenting monthly funnel inspiration reviews
  • Delivering quick-turnaround design assets to keep campaigns moving
Requirements

To be successful in this role, you should have:

  • Fluency in English (reading, writing, speaking)
  • At least 2 years of experience in digital marketing design
  • Proficiency in design tools like Adobe Creative Suite, Figma, Canva, etc.
  • Strong understanding of layout, typography, and visual hierarchy
  • Experience designing for web, email, and social media campaigns
  • Ability to adapt designs for different brand voices and client audiences
  • Familiarity with conversion-focused design principles
  • Basic knowledge of HTML/CSS for design responsiveness and tweaks, motion graphics, and video editing
  • Thrives in fast-paced environments and embraces performance-driven design
  • Proactive, dependable, and takes full ownership of responsibilities
  • Highly organized with strong attention to detail
  • Balances speed with precision and consistently follows through
  • A clear communicator and effective team collaborator
  • Experienced in performance-based marketing design
  • Sharp eye for impactful, high-converting visuals
  • Up-to-date on current design trends and best practices
  • Curious and current with design trends
  • Equipped with a distraction-free home setup and reliable internet
Performance Metrics

The following key performance metrics will be tracked:

  • Ad Click-Through Rate (CTR)
  • Landing Page Conversion Rate
  • Page Load Speed (≤ 2 seconds)
Reporting & Rhythm

Regular reporting will be expected as follows:

  • Daily: Ensure Monday.com filing cabinets are current and organized.
  • Weekly: High-level project updates to the Core Team
  • Monthly: Review and present updates to the funnel swipe file.

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