Strategic Digital Marketing Lead

1 semana atrás

Recife, Brasil Bebeepaid Tempo inteiro

Job DescriptionWe are seeking a skilled Paid Social Specialist to lead our paid social efforts by driving awareness, engagement, and conversions with performance-driven campaigns that combine creativity with data.This role gives the opportunity to own campaigns end-to-end and make a direct impact on growth and revenue.
It involves working at the intersection of ad copy, design, targeting, and analytics.Key Responsibilities:Campaign Execution: Create, manage, and optimize campaigns in Meta Ads Manager across multiple objectives (awareness, lead gen, conversions etc).
Audience Targeting: Research, segment, and refine audiences to improve reach and ROI.Creative Testing: Collaborate with design and content teams to test ad copy, visuals, and formats to uncover top performers.Optimization: Continuously refine bidding, placements, and campaign structures for efficiency.Performance Tracking: Track KPIs (CTR, CPC, ROAS, CAC, LTV), manage dashboards, and report actionable insights.Budget Management: Own and scale campaign budgets while maintaining ROI-positive results.Market Awareness: Stay up-to-date with Meta Ads updates, new features policies, and best practices.Required Skills and QualificationsExperience:2-4 years of hands-on experience managing Meta Ads campaigns.Proven Success:Strong analytical skills with experience in attribution models, conversion tracking, and reporting dashboards.Proven success in running ROI-positive campaigns and scaling ad spend.Creativity:Creative instincts with the ability to craft compelling ad copy and visuals for social-first audiences.Communication and Organizational Skills:Excellent communication, organizational, and project management skills.Familiarity with Other Channels:Familiarity with other paid channels is a plus.BenefitsWhy You'll Love Working With Us:Direct Impact: Own Meta campaigns that drive measurable growth and revenue.Creative + Data: Balance storytelling with data-driven performance optimization.Innovation Culture: Work in a team that values testing iteration and bold ideas.Career Development: Clear path into senior performance or paid media leadership roles.Collaborative Team: Join ambitious marketers, creatives, and strategists passionate about results.

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