Search Engine Optimization

Overview Metal Toad is an award-winning AWS Consulting Partner and AWS Managed Services provider based in the USA. We help our customers with cloud adoption by providing architecture, migration, optimization, machine learning, and 24/7 support. We offer services in software engineering and the cloud, including Technical consulting, Programming & Quality Assurance, DevOps, Applications, UX, Product management, and Project management. Metal Toad is a fully remote company offering work-from-home flexibility. For this opportunity, the selected candidate must be available to work Monday to Friday, 8:00 AM to 5:00 PM Pacific Time (PST). This position is targeted at contractors residing in Brazil, with compensation in Brazilian Reais (R$) and no visa sponsorship. Applicants should submit their resume in English as a PDF. Note: Metal Toad will never ask for payment or financial information during the hiring process. If you are asked for such information, it is a scam. Report it immediately. Responsibilities SEO Strategy & Planning: Develop and execute data-driven SEO strategies to increase organic visibility, rankings, and conversions. Perform comprehensive keyword research, competitor benchmarking, and site audits. Identify opportunities to improve domain authority, traffic, and SERP positioning. Technical SEO & Platform Optimization: Optimize and troubleshoot SEO performance in XenForo forums (PHP-based), legacy PHP pages, and HubSpot environments. Ensure site architecture, crawlability, indexing, redirects, canonical tags, structured data, and page speed meet SEO best practices. Collaborate with developers to ensure SEO integration in site updates and new features. Content & On-Page SEO: Guide content strategy through keyword mapping, intent alignment, and optimization of metadata, headings, schema, internal linking, and image attributes. Partner with content creators to ensure SEO best practices are applied to all assets. Performance Monitoring & Reporting: Track, analyze, and report SEO KPIs (traffic, rankings, CTR, conversions). Continuously test, refine, and recommend improvements. Link-Building & Authority Growth: Recommend ethical link-building strategies to improve domain authority. Market Intelligence: Stay informed about SEO algorithm changes, evolving best practices, and industry trends. Qualifications Required: Agree with our Corporate Values Statement. Believes in the company mission and open source principles. 5+ years of hands-on SEO experience (technical + content + strategy). Strong experience with XenForo, PHP-based websites, and HubSpot CMS. Solid understanding of HTML, CSS, and website architecture. Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.). Experience optimizing technical SEO elements (crawlability, structured data, canonicalization, page speed, sitemaps, robots.txt, schema). Fluency in English (written and spoken). Excellent analytical and reporting skills. Alignment with Metal Toad’s values and mission. Nice to have: Experience with AWS or cloud/technology industries. HubSpot Marketing certifications. Basic understanding of PPC and how it complements SEO. Experience with content marketing and copywriting. Familiarity with schema markup and structured data. AWS Certifications or willingness to become AWS certified. Note: The original job posting included sections on Seniority level, Employment type, and Industries. The refined description retains these details in structured sections below. Seniority level Mid-Senior level Employment type Contract Job function Marketing and Sales Industries IT Services and IT Consulting #J-18808-Ljbffr