Growth Marketing Specialist

Get AI-powered advice on this job and more exclusive features.Work ArrangementFully Remote, must overlap with US (ET) hoursWork Schedule40 hours per week, Monday–Friday, 9:00 AM – 5:00 PM ETLocationRemote (PH preferred)Holidays ObservedU.S.HolidaysAbout Pearl TalentPearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU.Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund.They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years.Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.About Our ClientOur Client is building the leading platform for tokenized real-world assets (RWA), creating a trusted bridge between institutions, DeFi users, and the rapidly scaling crypto economy.With fast growth, strong investor backing, and a dynamic team, solving critical awareness and adoption gaps in the RWA space while scaling its global footprint.Role OverviewAs a Growth Specialist, you'll lead the company's digital growth strategy across crypto-native channels, SEO, and community platforms.This role combines hands-on execution with data-driven marketing — boosting visibility, driving organic reach, and turning awareness into measurable user growth.You'll be at the forefront of expanding the brand's presence across the crypto ecosystem.Key ResponsibilitiesCommunity & Forum GrowthBuild and manage active Reddit and forum accounts to share updates and join relevant crypto discussions.Distribute blogs, announcements, and insights naturally within community threads.Monitor feedback and adjust engagement tactics to keep interactions authentic.SEO & Content DistributionWork with the content team to share and link articles across forums and partner sites.Help improve search visibility through backlinks and keyword strategy.Track SEO performance and make improvements based on results.Awareness & EducationCreate clear, engaging stories that explain the company's role in the RWA and crypto space.Develop community-driven campaigns that highlight key value propositions and differentiate from competitors.Analytics & OptimizationSet up tracking links to measure traffic and engagement from community posts.Report weekly on reach, traffic, and conversions.Share insights and suggest improvements based on performance data.Metrics You'll Be Accountable ForTraffic Growth: Achieve consistent month-over-month increases in organic and community-driven traffic through Reddit, forums, and other crypto channels.Content Amplification: Ensure all new blog and content pieces are shared across relevant communities within 24 hours of publication.CAC Efficiency: Track and improve user acquisition costs from organic and community channels.Engagement Metrics: Drive measurable clicks and conversions from community posts to company-owned platforms.(Nice to Have)SEO Performance: Support search visibility efforts and contribute to ranking improvements over time.Requirements3–5+ years in growth, digital, or crypto marketing — ideally with a focus on user acquisition and community engagement.Demonstrated success executing crypto-native marketing campaigns across platforms like X (Twitter), Telegram, or other Web3 channels.Strong understanding of DeFi, tokenized assets, and RWA narratives.Analytical mindset with experience in performance tracking toolanding of DeFi, tokenized assets, and RWA narratives (e.g., Google Analytics, UTM tagging, dashboard reporting).Nice to HaveExperience in SEO optimization and content distribution.Proven familiarity with Reddit, Discord, or forum-based growth strategies.Knowledge of backlinking, keyword strategy, and community-driven brand amplification.Startup DNA — resourceful, agile, and able to thrive in a fast-paced, evolving environment.Competitive Salary: To be discussed during the interviewRemote Work: Fully remote—work from anywhereUnlimited PTO: Ample paid time off to rest and rechargeDirect Mentorship: Grow through guidance from international industry expertsLearning & Development: Ongoing access to resources for professional growthGlobal Networking: Work and connect with professionals around the worldWork-Life Balance: Flexible hours that support a healthy work-life balanceOur Recruitment ProcessApplicationPreScreeningTop-grading InterviewSkills AssessmentClient InterviewJob OfferClient OnboardingSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesStaffing and Recruiting#J-*****-Ljbffr