Measurement Analyst, Data Intelligence

Overview

We are a tech-enabled growth firm—at the intersection of marketing, consulting & data intelligence—igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, Nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A—putting marketers in a strategic seat at the table—and providing value in unparalleled ways. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The ideal candidate will have a strong understanding of data analysis and reporting, as well as the ability to communicate effectively with clients. In this role, you will be responsible for managing and recommending the best modern measurement strategies for our marketing campaigns, including statistical modeling, experiment design for incremental impact, customer analysis, and attribution-based measurement. You’ll work out of our task management software, Asana, to coordinate delivery with other teammates.

Responsibilities

• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL and Python
• Communicate findings to internal PD stakeholders simply and eloquently, always leading to a “so what” and recommended action
• Stats-based performance forecasting
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2+ years of experience in marketing analytics
• Strong data visualization skills using Looker, Tableau, PowerBI, or Excel
• Proficiency in R or Python, and SQL
• Experience with ETL tools, such as Funnel.io and Fivetran
• Excellent communication and presentation skills
• Understanding of data science concepts like statistical modeling, experiment design, limits of statistics, and data infrastructure to support data science
• Ability to work independently and as part of a team
• Strong attention to detail
• Self-motivated and able to work under pressure
• Nice to have: Experience with digital data collection tools (GA4, Google Tag Manager, Adobe Analytics)
• Experience with ad platform reporting and data systems (3rd party pixels, product catalogs, and server-side tracking)

Key Performance Indicators (KPIs)

• Quality, clarity, and accuracy of analysis output
• Delivery timeliness
• Quality of internal communication and teamwork

Most Important Things (MITs)

• A creative, problem-solver mind with a foundation of hard data skills
• Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc

Equal Employment Opportunity

Power Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer and value diversity in backgrounds and experiences. We do not discriminate on the basis of race, gender identity, age, disability, veteran status, sexual orientation, religion, or other protected characteristics. Inclusion is everyone’s responsibility.

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