Senior Crm Analyst
Há 3 dias
Responsibilities
- Develop, implement, and monitor the CRM strategy, ensuring an integrated and consistent journey across channels (physical stores, e-commerce, and digital);
- Structure and manage email marketing, SMS, push notification, and CRM automation campaigns;
- Create and support customer base segmentation and management, ensuring data quality and strategic insights;
- Define and monitor CRM performance KPIs (engagement, open rate, conversion, LTV, churn, etc.);
- Collaborate with paid media, trade, and branding teams to align communication across all digital channels;
- Support the BI team in analyzing customer behavior and developing dashboards;
- Evaluate new technologies, tools, and trends in CRM and digital marketing;
- Conduct A / B tests and implement best practices to optimize campaign performance and ROI;
- Develop activations for different clusters and strengthen customer relationships and engagement with the brand.
- Bachelor’s degree in Marketing, Business Administration, Communications, or related fields;
- Minimum of 3 years of experience with CRM. Experience in the luxury market is a plus;
- Proficiency in CRM platforms (Salesforce, Oracle, Adobe, RD Station, Power BI, or similar);
- Experience with marketing automation and email / SMS / push delivery tools;
- Strong analytical skills with advanced knowledge of Excel and Google Analytics / GA4;
- Experience with customer base segmentation and campaign personalization;
- Advanced / Fluent English;
- Strong communication skills, collaborative mindset, and ability to manage multiple projects.
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1 semana atrás
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