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**About the Role**:We are seeking an **experienced and data-driven CRM Manager** to lead our **customer relationship management strategy** for our **crypto casino brands**. This role is crucial in driving **player engagement, retention, and lifetime value (LTV)** through **personalized marketing campaigns, loyalty programs, and data-driven insights**.**Responsibilities**:**CRM Strategy & Execution**:- Develop and execute a **comprehensive CRM strategy** focused on **customer retention, engagement, and loyalty**.- Own the **customer lifecycle journey**, ensuring seamless **retargeting, onboarding, retention, and reactivation campaigns** (including **bonus setup and campaign delivery**).- Collaborate with cross-functional teams (**Acquisition, VIP, Product, BI, Customer Support**) to **enhance customer experiences**.**Player Segmentation & Personalization**:- Utilize **data-driven segmentation** to tailor promotions and messages based on **player behavior, preferences, and transaction history**.- Leverage **AI and machine learning tools** to **optimize customer journeys** and predict **churn risks**.- Implement **VIP and loyalty programs** to **enhance high-value player retention**.**Campaign Management & Automation**:- Develop and implement **automated workflows** for **customer engagement**, including **welcome sequences, milestone rewards, and reactivation campaigns**.- Develop and implement **ad-hoc manual campaigns** targeting **segments not covered by automated journeys**.- Work with **CRM and automation tools** (e.g., **Customer.io, Braze, Simplify, Optimove, Salesforce, HubSpot, or similar**).- **A/B test** messaging, offers, and content to **continuously improve conversion rates**.**Data & Performance Analytics**:- Analyze key **CRM metrics**, including **retention rates, LTV, churn rate, and campaign ROI**.- Generate reports and insights to **refine CRM strategies** and present findings to senior stakeholders.- Ensure continuous **optimization through data-driven decision-making** and insights from **player behavior analytics**.**Regulatory Compliance & Best Practices**:- Ensure **CRM campaigns comply with gambling regulations, GDPR, and crypto-related policies**.- Stay up to date with **crypto casino trends, emerging technologies, and best practices in retention marketing**.**Requirements**:- **3+ years of CRM experience**, preferably in **iGaming, online casino, or crypto gaming**.- Hands-on experience with **CRM tools** (Braze, Customer.io, Optimove, Salesforce, etc.).- Strong understanding of **crypto casino trends and player behavior**.- Familiarity with **GDPR, gambling regulations, and compliance requirements**.- Strong communication and collaboration skills.**What We Offer**:- **Competitive salary**:- **Flexible working options**:- **Fantastic office locations in Marbella, Malmö and Malta**:- **A dynamic and inclusive work environment**:- **Annual company trip** to foster team spirit and collaboration
