CRM Lifecycle Executive

Casumo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us at Casumo, where you are invited to be your authentic YOU-MO **Company Overview**: Welcome to Casumo, your passport to a world of fun, excitement, and responsible gaming. We're an international online casino company with a knack for creating unforgettable gaming experiences. Our secret sauce? A blend of innovation, security, and a dash of playful charm. Nowadays, we're on the hunt for a dynamic **_CRM Lifecycle Executive_** **Position Overview**: Reporting to our CRM Lifecycle Team Manager, you'll plan, build, and optimise multi-channel lifecycle campaigns that drive conversion, reduce churn, and bring players back for more. You’ll collaborate with analysts, creatives, and content folks to deliver automated, engaging, and spot-on communications across our verticals - including Casino, Live Casino and Sportsbook. **Responsibilities**: - **Bring campaigns to life**: Build, schedule, and QA automated journeys and communications across channels with pixel-perfect execution. - ** Get personal**: Implement segmentation and targeting strategies to make messages feel one-on-one, not one-size-fits-all. - ** Automate the magic**: Create scalable, data-driven journeys using CRM automation tools to guide players through their lifecycle. - ** Measure what matters**: Monitor campaign performance, share insights, and suggest improvements to level up the impact. - ** Team up**: Partner with production, design, and content teams to ensure creative assets and messaging are aligned and on-brand. - ** Test, learn, repeat**: Run A/B tests and experiment regularly to discover what resonates best with our players. - ** Stay compliant**: Make sure all campaigns tick the boxes for regulatory standards and internal QA guidelines. **Requirements**: - Previous experience in CRM within the iGaming industry, ideally with a focus on automation and lifecycle campaigns. - Hands-on experience using CRM tools (such Salesforce, Braze, Optimove or similar). - Understanding of segmentation, targeting, and personalisation tactics. - Basic knowledge of A/B testing principles and campaign performance metrics. - Great attention to detail, with a knack for QA’ing your own work. - A collaborative spirit with strong communication skills. **The Perks (Malta Office)** Being a part of the Casumo group provides an unparalleled experience. You’ll find yourself surrounded by the brightest minds within the most inspiring and collaborative office spaces In addition to that, you’ll enjoy: - Private health insurance - Wellness incentives, including a fitness allowance and mental well-being services - Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them - 2 weeks Work From Anywhere (10 days), increased to 4 weeks (20 days) after longer duration of employment within the Company: explore the world while working remotely - Gourmet lunches and healthy snacks prepared by our in-house chef - Variety of discounts from local vendors - Access to some of the greatest tools and platforms for developing your professional skills and building success within your role - A range of training courses, known as Casumo College, for continuous learning and growth - Social events for building strong relationships with colleagues from all across the organisation **Our ABC values**: **ASPIRE** At Casumo, "aspire" means pushing beyond the ordinary and transforming obstacles into stepping stones. Challenges are our breakfast of champions, and comfort zones are out of bounds. Mediocrity? Left behind. Our mantra? Dream big, aim high, and always be ready for the next adventure in innovation. **BELIEVE** Belief at Casumo isn't just a feel-good sticker; it's the glue that binds us. Turning "me" achievements into "we" victories, we're a tight-knit crew of dreamers, doers, and relentless supporters. With a high-five arsenal and a trusty cheerleading squad, we're on a mission to prove that together, we're not just strong; we're Casumo strong. **CARE** Care is our secret ingredient, the cherry on top of our game. It's not only about ensuring our players have a blast (responsibly, of course); it's about weaving a fabric of support so tight, even the toughest challenges can't tear us apart. From tailoring player experiences to being there for each other, we're all about creating memorable moments.