CRM Manager

Há 3 dias

Mato Grosso, Brasil Hero Gaming Tempo inteiro

**About the Role**:
We are seeking an **experienced and data-driven CRM Manager** to lead our **customer relationship management strategy** for our **crypto casino brands**. This role is crucial in driving **player engagement, retention, and lifetime value (LTV)** through **personalized marketing campaigns, loyalty programs, and data-driven insights**.

**Responsibilities**:
**CRM Strategy & Execution**:

- Develop and execute a **comprehensive CRM strategy** focused on **customer retention, engagement, and loyalty**.
- Own the **customer lifecycle journey**, ensuring seamless **retargeting, onboarding, retention, and reactivation campaigns** (including **bonus setup and campaign delivery**).
- Collaborate with cross-functional teams (**Acquisition, VIP, Product, BI, Customer Support**) to **enhance customer experiences**.

**Player Segmentation & Personalization**:

- Utilize **data-driven segmentation** to tailor promotions and messages based on **player behavior, preferences, and transaction history**.
- Leverage **AI and machine learning tools** to **optimize customer journeys** and predict **churn risks**.
- Implement **VIP and loyalty programs** to **enhance high-value player retention**.

**Campaign Management & Automation**:

- Develop and implement **automated workflows** for **customer engagement**, including **welcome sequences, milestone rewards, and reactivation campaigns**.
- Develop and implement **ad-hoc manual campaigns** targeting **segments not covered by automated journeys**.
- Work with **CRM and automation tools** (e.g., **Customer.io, Braze, Simplify, Optimove, Salesforce, HubSpot, or similar**).
- **A/B test** messaging, offers, and content to **continuously improve conversion rates**.

**Data & Performance Analytics**:

- Analyze key **CRM metrics**, including **retention rates, LTV, churn rate, and campaign ROI**.
- Generate reports and insights to **refine CRM strategies** and present findings to senior stakeholders.
- Ensure continuous **optimization through data-driven decision-making** and insights from **player behavior analytics**.

**Regulatory Compliance & Best Practices**:

- Ensure **CRM campaigns comply with gambling regulations, GDPR, and crypto-related policies**.
- Stay up to date with **crypto casino trends, emerging technologies, and best practices in retention marketing**.

**Requirements**:

- **3+ years of CRM experience**, preferably in **iGaming, online casino, or crypto gaming**.
- Hands-on experience with **CRM tools** (Braze, Customer.io, Optimove, Salesforce, etc.).
- Strong understanding of **crypto casino trends and player behavior**.
- Familiarity with **GDPR, gambling regulations, and compliance requirements**.
- Strong communication and collaboration skills.

**What We Offer**:

- **Competitive salary**:

- **Flexible working options**:

- **Fantastic office locations in Marbella, Malmö and Malta**:

- **A dynamic and inclusive work environment**:

- **Annual company trip** to foster team spirit and collaboration

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