Vip CRM Strategist

We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.

As our VIP CRM Strategist, you'll be the architect behind how we engage, retain, and delight our most important customers. This is a strategic, creative, and data-informed role—perfect for someone who loves turning insight into action and creating standout moments for VIPs.

You'll shape the full journey for our VIP audience, from reactivation to retention, across every touchpoint that matters.

**What You'll Be Doing**:

- **Build VIP Retargeting Campaigns** Design and launch smart, personalised campaigns that bring back lapsed players and keep them engaged for the long run.
- ** Segment and Personalise** Use player behaviour and lifecycle data to segment the VIP base and craft messaging that feels relevant, timely, and valuable.
- ** Lead Onsite Comms** Own the VIP experience on-site, making sure every pop-up, banner or in-game message hits the right note and reinforces our brand.
- ** Work Cross-Functionally** Partner with our VIP, product, marketing, and design teams to ensure campaigns are cohesive, engaging and aligned with broader goals.
- ** Drive Cross-Selling** Help introduce VIPs to other features and products they'll enjoy by crafting thoughtful, well-timed promotions and journeys.
- ** Test, Learn, Repeat** Run A/B tests to refine messages, formats, and timing. Then turn results into stronger, more effective campaigns.
- ** Measure & Optimise** Keep a close eye on performance metrics, using them to continuously refine and improve everything you do.
- ** Stay Compliant** Make sure all VIP CRM activity is fully compliant with data regulations and reflects our commitment to customer privacy and trust.
- ** Manage Budgets** Take ownership of the VIP CRM budget, making smart decisions to get the best results and return.

**What You'll Bring**:

- Strong experience in CRM strategy and campaign delivery, ideally focused on high-value or VIP segments
- A solid understanding of player behaviour, segmentation models and lifecycle marketing
- Hands-on experience with CRM and automation tools like Bloomreach (or similar)
- Confidence in analysing data and making decisions based on insights
- Excellent communication and collaboration skills—you're as comfortable briefing design as you are chatting strategy with product leads
- A creative mindset with a commercial edge—you know how to engage, but you also know what drives results
- Comfortable working in a fast-paced, ever-evolving environment with lots of moving parts

**Why Join B2Spin?**:

- Competitive salary
- Flexibility and a remote-first culture
- International team and truly global reach
- A chance to shape strategy, not just execute
- Plenty of room to grow as we scale