Marketing Analyst

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Do you dream of making an impact? Cultural Care is looking for a result-oriented Marketing Analyst to help us increase the awareness of our Cultural Care Au Pair program in Brazil.
In this role, the successful candidate is a sales-driven, result-oriented Marketing Analyst who loves to grow a brand through exciting and original campaigns and thinks holistically about the relationship between online and offline to create and execute strategic communication marketing plans to a local audience.
In this Marketing role, you will report to the Country Product Manager in São Paulo and manage a Marketing Intern. We are searching for someone passionate about cultural exchange who displays a great deal of responsibility and autonomy. You'll be a part of an ambitious and dynamic team full of people obsessed with our au pairs' experiences.
This is not a remote job, and you'll work with our team in São Paulo (Itaim Bibi)
What you will do:

• Take ownership of our local social media channels: Strategic planning and implementation, content management, performance monitoring, goal setting and achievement
• Work closely with our central marketing team in Zurich to coordinate campaigns, marketing projects, and events
• Manage our Ambassador program to drive local activities and generate referrals. You'll have goals for active and new ambassadors.
• Manage Marketing intern and develop this person so that together you can both reach Marketing goals and support the team on sales and quality goals
• Build and work on a Local Marketing Plan to boost our offline activities in Brazil - supporting 2 offices and representatives all over the country.
• Sales Collaboration: Partner closely with the sales team to ensure marketing efforts directly support their work, providing timely lead generation, insights, and effective sales tools.
  

What we are looking for:

• 2-5 years of experience in marketing, both digital and offline
• Experience in marketing teams of companies or Advertising Agencies.
• Highly interested in trends and understanding young people. Our target is exclusively to the age range 18-26.
• Data-driven and results-oriented, you love both spreadsheets and creative ideas
• Experienced in creating engaging campaigns and generating leads
• Proven ability to lead multi-channel marketing strategies (performance, content, CRM, social, offline, and brand activations).
• Strong analytical mindset, able to connect marketing activities to lead generation and revenue impact.
• Deep understanding of Brazil's media landscape, including digital, influencer marketing, and traditional media
• You need to live in Sao Paulo, speaks both Portuguese and English. You'll really use your English skills here.
  

What Cultural Care Au Pair Brazil offers:

• A competitive salary package. Plus, bonus potential based on achieving targets.
• Work in an international atmosphere with flat hierarchies that encourage entrepreneurial spirit.
• Staff Exchange to other offices to gain broader insights into our program and build deeper relationships with our international colleagues
• Career progression opportunities with Cultural Care and EF Education.
  

Apply now to join us If you are motivated to grow a brand that sells a life-changing cultural exchange program while building your international career, then we want to hear from you
Who we are:
We look for doers – creative, collaborative, and motivated people excited by education, communication, and travel.
We are proud to be the largest and most trusted au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated, and our dedicated staff work together to ensure each participant has the experience of a lifetime.
At Cultural Care Au Pair, an EF Education First division, the world leader in international education, our work changes lives for the better and creates global citizens. Our products give confidence and freedom to people across the globe. We are proud to be an equal opportunity employer and are committed to providing employees with a work environment free of discrimination and harassment.
Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Project Management, Advertising, and Marketing
• Industries Travel Arrangements, Education Administration Programs, and Consumer Services

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