Creative Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Director based in Brazil.

As Creative Director, you will shape the visual identity, storytelling, and creative direction of a premium hospitality and travel brand operating across multiple markets. You will lead a globally distributed creative team, ensuring a consistent, compelling brand experience across properties, social media, marketing campaigns, and booking platforms. Combining creative vision with commercial awareness, you will develop content and campaigns that inspire travelers while driving engagement, bookings, and revenue. You will champion innovative, social-first storytelling and leverage emerging technologies, including generative AI, to enhance creative production without compromising quality. Working closely with marketing, revenue, real estate, and interior design teams, you will connect creative excellence with business objectives. This fully remote leadership opportunity is ideal for an experienced creative professional passionate about luxury hospitality, lifestyle branding, and building high-performing international teams.

Accountabilities:

• Brand Identity and Creative Vision: Define, evolve, and safeguard the brand's visual identity, tone of voice, and storytelling standards across a diverse portfolio of vacation homes, multi-unit properties, and hotels.
• Social Media and Content Strategy: Lead the development of a distinctive, social-first content strategy across Instagram, TikTok, and emerging platforms, creating aspirational content that inspires travel and strengthens brand engagement.
• Distribution and Conversion Optimization: Oversee property photography, listing descriptions, and merchandising assets across online travel agencies and direct-booking platforms, ensuring creative materials maximize conversion rates and revenue performance.
• Campaign Development and Execution: Lead seasonal campaigns, destination launches, holiday initiatives, retreats, and brand activations from initial concept through final delivery across paid, owned, earned, and on-property channels.
• Creative Team Leadership: Build, mentor, and scale a geographically distributed team of designers, photographers, videographers, copywriters, and content creators. Establish creative standards, conduct reviews, and foster a culture of collaboration, innovation, and excellence.
• AI-Enabled Creative Operations: Integrate generative AI tools for image creation, video production, copywriting, editing, and workflow automation to increase creative output, improve consistency, and streamline production while preserving artistic quality.
• Cross-Functional Collaboration: Partner closely with performance marketing, revenue management, real estate acquisition, and interior design teams to align creative initiatives with commercial priorities and customer expectations.
• Creative Quality and Brand Consistency: Maintain high standards across properties, markets, campaigns, and distribution channels, ensuring every brand touchpoint delivers a cohesive and compelling experience.
• Strategic Innovation: Identify emerging creative trends, new technologies, and evolving audience preferences to continuously improve brand storytelling, marketing effectiveness, and competitive positioning.

Requirements:

• Professional Experience: At least 7 years of experience in creative leadership roles, including substantial exposure to luxury hospitality, travel, lifestyle, or other premium consumer brands.
• Strong Creative Portfolio: A portfolio demonstrating personal ownership of brand systems, campaigns, and content initiatives, with evidence of creative range, strong visual judgment, and measurable business impact.
• Brand Management Expertise: Proven ability to manage and evolve visual and verbal brand identities across multiple geographic markets, sub-brands, properties, or franchise partners.
• Social Media Expertise: Deep understanding of social media as a primary brand-building channel, including experience developing engaging content strategies for Instagram, TikTok, and emerging platforms.
• Distribution Marketing Experience: Familiarity with creative production for online travel agencies, marketplaces, retail channels, listing optimization, and merchandising, with an understanding of how creative assets influence conversion and revenue.
• AI and Emerging Technologies: Practical experience incorporating generative AI tools into creative workflows, including image generation, video creation, copy assistance, editing, and operational automation.
• Leadership and Team Development: Demonstr