Campaign Management, Senior

**Overview**:
The Campaign Management Senior is in charge of planning and executing digital marketing campaigns for Zebra's product portfolio within a specified market or region. Responsible for developing and improving our relationship with customers, this role incorporates campaign architecture, activation, analysis, and measurement in the context of a strong knowledge of Zebra's customers and prospects buyer's journey and channel preferences.
**Responsibilities**:
This job will project manage the delivery of inbound and outbound elements appropriate to the achievement of the strategic goals. Responsibilities of this role include:
- Creating excellent customer journeys and experiences across our digital touchpoints
- Media planning, activation, reporting and ongoing analysis and optimization
- Paid and organic social media development and management including social posting, listening and responding
- Strategic direction and support with ecommerce platforms
- Ongoing nurture strategy and implementation
- Creating enhanced efficiency in the development and execution of our campaigns
- Measurement, reporting, and communication on campaigns
- Management of suppliers in relation to ongoing projects
- Being a "go to" digital advocate - educating marketing and wider teams on key website journeys and their performance
- Partnering with global colleagues to aid development and delivery of global campaign content
- Making microsite/campaign page updates and working with the web team to make web updates and merchandise campaign content
**Qualifications**:
- Bachelor's degree
- 5+ years experience in digital marketing and/or campaign management
- Experienced facilitator and campaign manager
- Attention to detail, accuracy and quality
- Hands-on-Approach to project delivery; can do attitude
- Ability to implement digital marketing campaigns with an implement, test, and measure mindset
- Test and implement communication funnels and marketing Automation: Experience of Eloqua and SalesForce beneficial
- Strong analytical skills
- Strong interpersonal skills
- Copywriting skills, preferred, but not essential
- Creative skills for contributing new and innovative ideas
- Understanding of complex organizational structures
- Operational budget management experience
- Resilience, focus, and positivity including the ability to work well under pressure and meet deadlines
- Knowledge of web analytics - Adobe / Google
U.S. Only - Frequency Definitions for Physical Activities, Environmental Conditions and Physical Demands:
Never - 0%
Occasionally - 0-20 times per shift or up to 33% of the time
Frequently - 20-100 times per shift or 33-66% of the time
Constantly - Over 100 times per shift or 66-100% of the time
Physical Activities (all U.S. only jobs):
Enter in N, O, F or C as applicable Enter in Frequency
(N)Never, (O)Occasionally, (F)Frequently or (C)Constantly
Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like.
Working from heights such as roofs, ladders, or powered lifts.
Moving self in different positions to accomplish tasks in various environments including awkward or tight and confined spaces.
Remaining in a stationary position, often standing or sitting for prolonged periods.
Stooping, kneeling, bending, crouching, reaching, pushing/pulling.
Moving about to accomplish tasks or moving from one worksite to another.
Adjusting or moving objects up to _ pounds in all directions.
Communicating with others to exchange information.
Repeating motions that may include the wrists, hands and/or fingers.
Operating machinery and/or power tools.
Operating motor vehicles, industrial vehicles, or heavy equipment.
Assessing the accuracy, neatness and thoroughness of the work assigned.
Environmental Conditions (U.S. only):
Enter in N, O, F or C as applicable Enter in Frequency
(N)Never, (O)Occasionally, (F)Frequently or (C)Constantly
Exposure to extreme temperatures (high or low).
Outdoor elements such as precipitation and wind.
Noisy environments.
Other hazardous conditions such as vibration, uneven ground surfaces, or dust & fumes.
Small and/or enclosed spaces.
No adverse environmental conditions expected.
Physical Demands (U.S. only):
Check only one below Check only one below
Sedentary work that primarily involves sitting/standing.
Light work that includes moving objects up to 20 pounds.
Medium work that includes moving objects up to 50 pounds.
Heavy work that includes moving objects up to 100 pounds or more (team lift)
Must be able to see color.

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