Head of User Acquisition Ruby Labs

**About us**:**About the role**:In your capacity as the Lead of User Acquisition, you will be responsible for crafting and implementing multi-channel acquisition strategies aimed at attracting and converting subscribers. While building and managing an in-house team may be part of your responsibilities, your primary focus will be on leveraging your broad experience with various traffic sources to maximize user acquisition and ROI.**Key Responsibilities**:- ** ROI Maximization**:- Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels- Identify opportunities for scaling successful campaigns while maintaining or improving efficiency- ** Data Analysis and Insights**:- Conduct in-depth analysis of campaign performance metrics- Collaborate closely with the data team to leverage Tableau reports and other data tools- Use data-driven insights to inform strategy and tactical decisions- ** Campaign Structure and Optimization**:- Design and implement optimal campaign structures across various platforms- Continuously test and refine ad creatives, targeting, and bidding strategies- Conduct A/B testing to improve campaign performance and identify scaling opportunities- ** Multi-Channel Management**:- Oversee and optimize user acquisition efforts across Pinterest, TikTok, Facebook, Google, and other relevant platforms- Allocate budget effectively across channels based on performance and potential- Stay updated on platform changes and new features, adjusting strategies accordingly- ** Strategy Development**:- Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets- Develop comprehensive user acquisition strategies aligned with company objectives- Continuously adapt strategies based on performance data and market trends- ** Creative Collaboration**:- Work closely with creative producers to develop high-performing ad creatives- Provide data-driven feedback to improve creative performance across channels- Ensure alignment between acquisition strategies and creative output- ** Market Research**:- Stay abreast of industry trends, emerging platforms, and best practices in user acquisition- Identify and evaluate new traffic sources and acquisition methods- ** Cross-functional Collaboration**:- Partner with the data team to leverage insights and improve decision-making- Collaborate with creative producers to ensure ad creatives align with performance goals- Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts**Qualifications**:- ** Experience**:- Minimum 5 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products- Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization- ** Platform Expertise**:- Deep understanding of social media platforms, especially Facebook Ads- Strong experience with TikTok Ads, Pinterest Ads, or similar platforms- Experience driving leads through Meta is required; experience with other platforms (e.g., TikTok, Snapchat, YouTube) is a plus- ** Analytical Skills**:- Strong analytical skills with proficiency in UA analytical tools and techniques- Advanced skills in performance measurement and optimization- Ability to analyze complex datasets, generate insights, and make data-backed decisions- ** Strategic Thinking**:- Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations- Strategic thinker with a performance and ROI-driven approach- Capable of developing and implementing effective lead generation strategies- ** Project Management**:- Ability to take initiative, work independently, and drive projects forward- Strong organizational skills to manage multiple performance-focused campaigns simultaneously- Proven track record of achieving goals and meeting timelines in a fast-paced environment- ** Communication and Collaboration**:- Excellent interpersonal and communication skills- Creative content writing ability- Capable of working effectively in a collaborative environment while maintaining focus on performance goals- ** Personal Attributes**:- Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts- Strong problem-solving and decision-making capabilities- Adaptable and quick to learn in a dynamic digital landscape**Location**:**Benefits**:Discover the perks of being part of our vibrant team We offer:- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.- **Company-provided MacBook**: