Senior Director of Medical Aesthetic Operations and Market Development

Overview

Under the direction of the Chief Aesthetics Officer, the Senior Director of Medical Aesthetic Operations and Market Development is responsible for the maximization of revenue and profitability of medical-aesthetic services (primarily non-surgical) across all practices. Through the development and implementation of key initiatives relating to Medical Aesthetic operations, including cost control, vendor relations, education & training, development of existing and new services lines, reporting & analysis and events, this role will contribute to platform growth.

The Senior Director of Medical Aesthetic Operations and Market Development will work closely with clinical vendors, Gen-derm operations leaders, and support services department heads to identify system & process needs and effectively project manage to achieve overall company goals. The Senior Director works in partnership with key stakeholders including Physician leaders, Providers and their Medical Aesthetic Staff, Marketing, Operations, and other support services department heads to achieve overall company goals. The Position will have business & financial (non-clinical) oversight for all medical-aesthetics service lines including injectable, laser, plastics, retail, and related spa services. This role will rely heavily on strong communication, innovation, leadership, and the ability to drive results through influence to increase revenue and all profitability metric while increasing provider satisfaction and excellence in patient outcomes. This role will initially not have direct reports, but over time will need to build out a team commensurate with company growth.

Essential Functions

• Drive revenue growth in Medical Aesthetics and retail sectors, managing inventory costs and fostering EBITDA growth across the company and at clinic/practice levels. Develop financial budgets to optimize growth and cost management.
• Assess and enhance Medical Aesthetic clinical processes, identifying areas for improvement and spearheading the implementation of improvement initiatives.
• Collaborate with physician practice leaders and regional/local team leaders to craft and execute aesthetic in-office retail and e-commerce business plans.
• Develop and execute strategies, best practices, and tactics to boost the adoption of aesthetic products and services, aligning with short-term and long-term goals.
• Partner with procurement to optimize vendor agreements and relationships, securing the most favorable supply costs. Serve as the primary liaison with Forefront Dermatology's aesthetic vendor partners.
• Ensure price accuracy and minimize costs by monitoring vendor rebate and incentive programs, coordinating with Legal, Compliance, Purchasing Finance, and Operations for timely and accurate payments. Manage and communicate vendor loyalty programs and promotions.
• Collaborate with marketing to devise impactful in-market strategies and platforms tailored for clinic-level implementation. Work closely with the marketing department to develop branded materials for in-house marketing efforts.
• Oversee the logistical and financial aspects of Medical Aesthetics event planning, management, and execution.
• Lead the device business case development process, offering recommendations and advocating for optimal device purchasing and performance strategies. Utilize data on FF devices to determine their placement and usage for maximizing productivity.
• Provide ongoing education to all providers and relevant staff involved in Medical Aesthetics services, ensuring adherence to best practices.
• Ensure that all clinics and providers deliver an exceptional patient experience for Medical Aesthetic patients, with a continual focus on reputation management and effective resolution of patient concerns.
• Performs other related duties as assigned.

• Bachelor’s degree required, Master’s degree in Business, Healthcare Administration or a related field preferred.
• Minimum of 10 years’ experience with associated service lines such as medical cosmetics/ Medical Aesthetics, marketing, and / or beauty retail.
• Minimum of 10 years’ experience in the physician and/or private clinic healthcare space, multi-unit, multi- region experience preferred (ideally in Dermatology, plastics, cosmetic dentistry, orthodontics or Ophthalmology/ocular or similar cash paying healthcare systems).
• Minimum of 10 years’ experience operating within a cross functional team as part of a strategic platform.

For this position, the base pay range is $198,000 to $240,000 per year. This position is eligible for our annual incentive program. Individual pay is determined by role, level, location, job-related skills, experience, and relevant education ,certifications or training.