Content marketing manager

Why Sigga? ·      Make an Impact: We are a growing company in a massive, underserved market. You won t be a small cog in a big machine. Your work will directly impact our growth and success. ·      Solve Real Problems: Our software helps keep the world s most essential industries runningfrom making food to producing energy. ·      Great Culture: We are a global, collaborative team that values curiosity, integrity, and putting customers first. ·      Competitive Compensation: We of The Opportunity This is not your average content marketing job. We are looking for a strategic storyteller who can translate complex, technical concepts into compelling, value-driven narratives. As our Content Marketing Manager, you will be the chief storyteller and architect of our content engine. You won t just be writing blogs; you ll be building a strategic function that educates the market, establishes Sigga as a thought leader in the SAP EAM space, and generates a predictable pipeline of high-quality leads. You ll be a perfect fit if you love digging into a technical, industrial world (think wrench time, OEE, and predictive maintenance ) and turning its challenges into clear, engaging content that speaks directly to Maintenance Planners, Reliability Engineers, and VPs of Operations. Key Responsibilities ·      Content Strategy & Planning: Develop and execute a comprehensive content strategy aligned with marketing-influenced pipeline goals. ·      Persona-Based Creation: Own the creation of high-impact content across the entire buyer s journey. This includes: ·      Thought Leadership: White papers, in-depth guides, and ebooks. ·      Demand Generation: Webinar presentations, landing page copy, video scripts and email nurture content. ·      Brand & Awareness: Blog posts, infographics, and social media (LinkedIn) content. ·      Sales Enablement: Customer case studies, product data sheets, and competitive battlecards. ·      Technical Translation: Become an expert in our products and audience. Translate complex EAM and SAP-related topics into clear, benefits-driven stories. ·      Editorial Management: Own the content calendar, managing all production timelines from initial concept to final promotion. ·      SEO & Distribution: Develop and execute an SEO strategy to capture organic traffic for key industry terms. Ensure all content is promoted effectively across email, social, and partner channels. ·      Measurement & Optimization: Define, track, and report on key content KPIs (e.g., MQLs, SQLs, pipeline influence, content engagement). Use data to continuously improve your strategy. ·      Collaboration: Work cross-functionally with Product, Sales, and Customer Success to source ideas, ensure content accuracy, and support company-wide goals. Who You Are (Qualifications) ·      Experienced: 5+ years in a B2B content marketing role, with a portfolio that showcases your writing and strategic skills. ·      A Technical Translator: You have proven experience in B2B SaaS, enterprise software, or a related technology field. You are skilled at making complex subjects simple and compelling. ·      A B2B Strategist: You think in terms of funnels, pipelines, and MQLs. You understand that content is a core driver of the commercial business, not just a nice to have. ·      An Exceptional Writer & Editor: You have a keen eye for detail and a strong, clear writing voice. You are a stickler for quality. ·      Data-Driven: You are comfortable in a marketing automation platform (like HubSpot) and Google Analytics. You use data to make decisions. ·      Curious & Proactive: You are a self-starter who is genuinely curious about the industrial world our customers live in. **Bonus Points (Highly Valued): ·      Direct experience with EAM, CMMS or industrial maintenance. ·      Knowledge of the SAP ecosystem (especially SAP PM or S/4HANA). ·      Experience marketing to asset-intensive industries (manufacturing, oil & gas, etc.). fer a competitive salary, comprehensive benefits, and flexible work arrangements.