Marketing Automation Specialist

Há 4 dias

São Paulo, São Paulo, Brasil Ascential Tempo inteiro
Key accountabilities
- To proactively identify opportunities where automation can improve engagement and conversion and implementing changes to capture these opportunities.
- To ensure that all campaigns are sent to the maximum relevant audience through comprehensive data universe selection and segmentation.
- To identify innovative ways to segment audiences and challenge assumptions on best approach, working with the Data Strategy and Insights teams where appropriate.
- To test and proactively suggest ways in which we can optimise performance.
- To champion automation across the business and help drive adoption and influence decision
- Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies
- Create new marketing tactics leveraging content marketing, lead nurture, and other approaches to achieve specific business outcomes (qualified leads and conversions)
- Plan data selection and segmentation; identify, test, and refine segments for Ascential products and services
- Create regular reports internally, for our sales and leadership teams, to demonstrate the incremental revenue achieved through marketing efforts
- Cooperate with sales and CRM teams to ensure the accuracy of the database
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, experience & qualifications required
- You have 4+ years of experience in marketing automation or a related function
- Experience with marketing automation systems, CRMs, and integration of both;
- 3+ years Marketo experience (Marketo Expert Certification is highly advantageous)
- Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns
- Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up testing, tracking/campaign analytics, and overall success management
- Experience with Salesforce desirable
- Good overall knowledge about online and offline marketing channels in B2B
- Good knowledge in marketing analytics, with experience analyzing customer and prospect data to create actionable segments and deliver results
-

  • 1015 - Marketing Automation Specialist

    Há 4 dias

    São Paulo, São Paulo, Brasil ROCKCONTENT Tempo inteiro

    **This is a remote position, you can be located anywhere in Brazil.- As a Marketing Automation Specialist, you will be the go-to person developing and executing services to boost our customers' digital marketing strategies using a variety of methods.- To excel in this role, you will need to combine your technical expertise with customer obsession You will be...

  • Marketing Automation Specialist

    Há 5 dias

    São Paulo, São Paulo, Brasil 3M Tempo inteiro

    **Marketing Automation Specialist, Latin America****Collaborate with innovative 3Mers around the world**As Marketing Automation Specialist you will play a key role for the Transportation and Electronics Business Group, assuring that campaigns and marketing automation projects are delivered to 3M customers in Latin America.In this role you will blend strategy...

  • Marketing Automation Specialist

    Há 5 dias

    São Paulo, São Paulo, Brasil Aon Corporation Tempo inteiro

    de la publicación:**Latam Marketing Automation Specialist**- Do you want to be part of an organization that is a leader in risk management and insurance consulting services, providing innovative solutions for the most diverse sectors of the market?_- Want to work in a collaborative and innovative environment?_- Come work as Marketing Automation Specialist...

  • Marketing Automation Professional

    Há 4 dias

    São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$55.000 - R$76.000

    Marketing Automation ExpertWe strive to simplify corporate wellness by connecting people to fitness and wellness partners through a single membership. Our goal is to make wellbeing universal, so everyone can be happy and healthy.This is an exciting opportunity for a skilled Marketing Automation Specialist to join our growing team in São Paulo. As a key...

  • Automation Specialist

    1 dia atrás

    São Paulo, São Paulo, Brasil beBeeDevops Tempo inteiro US$80.000 - US$145.000

    Job Title: Automation SpecialistWe are seeking a skilled Automation Specialist to join our team. As an Automation Specialist, you will be responsible for designing and implementing automated processes to improve efficiency and reduce manual errors.Key Responsibilities:Create and maintain automated scripts to streamline workflows and tasks.Develop and...

  • Senior Marketing Automation Specialist

    Há 5 dias

    São Paulo, São Paulo, Brasil Wex Inc. Tempo inteiro

    Senior Marketing Automation Specialist page is loadedSenior Marketing Automation SpecialistApply locations Brazil Sao Paulo - Remote Brazil Porto Alegre - Remote Brazil Salvador - Remote time type Full time posted on Posted 4 Days Ago job requisition id R18919Do you have a passion for driving measurable growth, transformation, and approach your work with...

  • Senior Marketing Automation Specialist

    4 semanas atrás

    São Paulo, São Paulo, Brasil WEX Tempo inteiro

    Get AI-powered advice on this job and more exclusive features.As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business...

  • Senior Marketing Automation Specialist

    Há 7 dias

    São Paulo, São Paulo, Brasil WEX Tempo inteiro

    Get AI-powered advice on this job and more exclusive features. As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business...

  • Senior Marketing Automation Specialist

    Há 3 dias

    São Paulo, São Paulo, Brasil WEX Inc. Tempo inteiro

    Senior Marketing Automation Specialist page is loadedSenior Marketing Automation Specialist Apply locations Brazil Sao Paulo - Remote Brazil Porto Alegre - Remote Brazil Salvador - Remote time type Full time posted on Posted 4 Days Ago job requisition id R18919Do you have a passion for driving measurable growth, transformation, and approach your work with...

  • Automation Systems Specialist

    Há 6 dias

    São Paulo, São Paulo, Brasil beBeeEngineering Tempo inteiro R$80.000 - R$150.000

    Automation Systems SpecialistWe are seeking an experienced Automation Systems Specialist to improve and maintain the automation and control systems of our plants, enhancing efficiency while reducing costs.Key Responsibilities:Design and develop automation software and systems, such as SCADA and CCTV.Develop and maintain networks.Visit plants to solve...